{"id":108400,"date":"2023-07-12T09:19:02","date_gmt":"2023-07-12T06:19:02","guid":{"rendered":"https:\/\/urbeamea.ro\/albaiulia\/?p=108400"},"modified":"2023-07-12T09:19:42","modified_gmt":"2023-07-12T06:19:42","slug":"de-vorba-cu-ema-dendiu-make-up-artist-al-cafelei-de-specialitate-la-meron-in-alba-iulia","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/de-vorba-cu-ema-dendiu-make-up-artist-al-cafelei-de-specialitate-la-meron-in-alba-iulia\/","title":{"rendered":"De vorb\u0103 cu Ema Dendiu, \u201emake-up artist\u201d al cafelei de specialitate, la MERON, \u00een Alba Iulia"},"content":{"rendered":"\n

Ema a ob\u021binut locul 4 la Competi\u021bia Na\u021bional\u0103 de Latte Art, organizat\u0103 de SCA Rom\u00e2nia (Speciality Coffee Association), \u00een cadrul Bucharest Coffee Festival.<\/h3>\n\n\n\n

Ce-ar trebui s\u0103 poat\u0103 o cafea? P\u0103i, una bun\u0103 e aceea care poate nu doar s\u0103 te trezeasc\u0103 \u0219i s\u0103 te trimit\u0103 la lucru, ci \u0219i s\u0103-\u021bi dea starea aia fain\u0103, \u00een care, pe la jum\u0103tatea ce\u0219tii, \u00eencepi s\u0103 crezi c\u0103 po\u021bi tot felul, c\u0103 via\u021ba e frumoas\u0103, ba \u0219i c\u0103 nici tu nu e\u0219ti chiar de lep\u0103dat. C\u00e2nd termini \u0219i ultima gur\u0103, aroma trebuie s\u0103 te \u021bin\u0103 cel pu\u021bin p\u00e2n\u0103 la primul obiectiv de \u00eendeplinit, spre care, deodat\u0103, mai c\u0103 te gr\u0103be\u0219ti. O cafea bun\u0103 poate face asta, s\u0103-\u021bi dea ner\u0103bdarea reu\u0219itei de care, tot ea, cafeaua, te-a convins c\u0103 e\u0219ti capabil s\u0103 o ob\u021bii!<\/p>\n\n\n\n

Da, nu-i ieftin\u0103, dar la ce poate, face fiecare leu pe care \u00eel pl\u0103tim nu pe o b\u0103utur\u0103, ci pe o experien\u021b\u0103. Nu trebuie s\u0103 dovedesc \u0219tiin\u021bific c\u0103 faci mai mul\u021bi bani, e\u0219ti mai productiv \u0219i eficient dac\u0103 te arunci pe orice spe\u021b\u0103 fiind \u00een cea mai bun\u0103 stare a ta, mental\u0103, cel pu\u021bin.<\/p>\n\n\n\n

Din experien\u021ba mea \u0219i a altor cafegii, singura capabil\u0103 de asemenea magie alb\u0103 e cafeaua de specialitate, care, din fericire, se g\u0103se\u0219te deja \u00een trei locuri din ora\u0219, dup\u0103 c\u00e2te am num\u0103rat eu. Unul dintre ele este cafeneaua MERON<\/strong>, de la parterul Mercur City, metamorfoza reu\u0219it\u0103 a fostului magazin universal din Alba Iulia, \u0219i nu-i exclus tot de la cafea s\u0103 i se trag\u0103 schimbarea.<\/p>\n\n\n\n

Aici am \u00eent\u00e2lnit un argint viu de feti\u0219can\u0103, barista, c\u0103ci a\u0219a \u00eei zice la persoana care \u00ee\u021bi prepar\u0103, \u00eenfrumuse\u021beaz\u0103 \u0219i serve\u0219te cafeaua de specialitate. O cheam\u0103 Ema Dendiu<\/strong>, de loc, din Ro\u0219ia de Seca\u0219, cu dou\u0103 facult\u0103\u021bi \u00eencepute, una de IT \u0219i alta de Administrarea Afacerilor, \u0219i cu o experien\u021b\u0103 de via\u021b\u0103 de 23 de ani. O pot compara cu campionii Rom\u00e2niei la \u00eenot, cei care de\u0219i se antreneaz\u0103 pe saltele, urc\u0103 pe podium \u00eenaintea celor cu acces la bazine cu ap\u0103 cald\u0103 \u0219i temperatur\u0103 controlat\u0103. Cum vine asta? Simplu! T\u00e2n\u0103ra barista s-a angajat la cafenea \u00een urm\u0103 cu un an \u0219i trei luni, iar \u00een mai a urcat deja pe locul 4 la Competi\u021bia Na\u021bional\u0103 de Latte Art<\/strong>, organizat\u0103 de SCA Rom\u00e2nia (Speciality Coffee Association), \u00een cadrul Bucharest Coffee Festival.<\/p>\n\n\n\n

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Acas\u0103 n-are expressor, a intrat ca profan \u00een lumea cafelei de specialitate, \u00eenainte bea \u0219i ea, ca tot omul, cafea la ibric, din comer\u021b, ba \u0219i cu zah\u0103r, or` blasfemie mai mare nu exist\u0103 pentru connaisseurs! Acum, nu doar c\u0103 s-a vindecat de aceste apuc\u0103turi, dar de c\u00e2nd cu MERON (unde nu ai posibilitatea s\u0103 \u00ee\u021bi \u00eendulce\u0219ti cafeaua cu zah\u0103r nici s\u0103 vrei, miere e tot ce prime\u0219ti, iar zah\u0103r, doar dac\u0103 ceri expres) a \u00eenv\u0103\u021bat o sumedenie de lucruri despre cafea, soiuri \u0219i origini, cum s\u0103 extrag\u0103 aroma \u0219i tot felul de alte tehnici ce \u021bin de gust \u0219i de savoare. Ce a trimis-o \u00eens\u0103 \u00een semifinalele competi\u021biei de Latte Art a fost talentul dovedit \u00een a decora cafeaua asta delicioas\u0103, desen\u00e2nd cu u\u0219urin\u021ba unui campion tot felul de modele, \u00een crema laptelui, care mai de care mai deosebite.\u00a0<\/p>\n\n\n\n

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A remarcat-o un coleg de la MERON Cluj, campionul en titre al categoriei, Cristi Oltean, pe c\u00e2nd participa la unul dintre primele cursuri de perfec\u021bionare la care au trimis-o \u0219efii, pe banii firmei, desigur. C\u00e2nd a v\u0103zut ce poate s\u0103 fac\u0103, i-a zis: \u201eTu vii cu mine la na\u021bionale!\u201d. P\u00e2n\u0103 la urm\u0103 asta \u00eenseamn\u0103 echipa cu care m-a \u00eennebunit Ema, pre\u021b de o cafea bun\u0103, echipa fain\u0103 de la MERON, unde numai dac\u0103 nu vrei nu cre\u0219ti \u00een pricepere \u0219i cuno\u0219tin\u021be. Cristi i-a \u00eemprumutat tot felul de scule: lattiere, pixuri de desenat \u00een cafea, ce\u0219ti \u0219i a antrenat-o gratuit, \u00een sesiuni de c\u00e2teva ore, de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, la Cluj, vreme de cam dou\u0103 luni. \u00a0Au plecat apoi la concurs, la Bucure\u0219ti. Concurau unul \u00eempotriva celuilalt, dar campionul \u00eei \u021binea pumnii pu\u0219toaicei. Pu\u021bin a lipsit s\u0103 urce pe podium, \u00eenc\u0103 de la aceast\u0103 prim\u0103 participare. S-a lungit la un model \u0219i a fost depunctat\u0103 la timp. Altfel, i-a fermecat pe membrii juriului interna\u021bional cu povestea p\u0103durii copil\u0103riei, de unde lupul \u0219i cerbul desena\u021bi \u00een cea\u0219c\u0103, al\u0103turi de pas\u0103rea Phoenix, o metafor\u0103 pentru propriul parcurs.<\/p>\n\n\n\n

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Proba \u00een sine a \u00eensemnat s\u0103 decoreze, identic, la milimetru, c\u00e2te 2 ce\u0219ti de cafea pentru fiecare dintre cele 3 modele prezentate juriului \u00eentr-o poz\u0103 a unui model realizat \u00een prealabil, acas\u0103. Orice mic\u0103 diferen\u021b\u0103 ar fi fost depunctat\u0103, la fel dac\u0103 nu ar fi realizat lucr\u0103rile \u00een intervalul alocat. Iar \u00een timp ce \u00eei mergeau m\u00e2nu\u021bele, trebuia s\u0103 \u00eei mearg\u0103 \u0219i gura, prezent\u00e2nd povestea modelelor, \u00een limba englez\u0103, s\u0103 priceap\u0103 toat\u0103 lumea.<\/p>\n\n\n\n

O fost o experien\u021b\u0103 deosebit\u0103, pe care Ema are de g\u00e2nd s\u0103 o repete, cu titlul de campioan\u0103 na\u021bional\u0103 ca \u021bint\u0103. Apoi mondialele \u0219i, de ce nu, s\u0103 ajung\u0103 s\u0103 construiasc\u0103 un pod, peste un r\u00e2u, \u00een Etiopia, doar pentru ca boabele de cafea, culese manual, s\u0103 nu mai fermenteze pe drum, din cauza distan\u021bei str\u0103b\u0103tute pe ruta ocolitoare, p\u00e2n\u0103 la transportatorul care are s\u0103 i le livreze chiar ei, \u00een propria cafenea. A\u0219a a auzit c\u0103 a f\u0103cut un barista care a mers la o planta\u021bie, a gustat o cafea deosebit\u0103, dar pentru c\u0103 ceea ce ajungea la el apoi, pe comand\u0103, nu avea nici pe departe acela\u0219i gust, a mers \u00eenapoi, pe firul cafelei, p\u00e2n\u0103 a descoperit problema \u0219i a rezolvat-o, totul pentru o cafea, acea cafea!<\/p>\n\n\n\n

P\u00e2n\u0103 atunci, Ema v\u0103 a\u0219teapt\u0103 la MERON, \u00een Alba Iulia, s\u0103 v\u0103 fac\u0103 o cafea bun\u0103, desenat\u0103, s\u0103 v\u0103 l\u0103mureasc\u0103 care soi merge cu lapte, care nu, iar dac\u0103 o provoca\u021bi, v\u0103 poate vorbi ore \u00een \u0219ir despre altitudini, soluri \u0219i alte specifica\u021bii geografice ale cafelei de specialitate, despre filtru, expressor, V60, Kalita, Origami \u0219i al\u021bi termeni, factori \u0219i vectori ce concur\u0103 la ceea ce ne-am obi\u0219nuit s\u0103 comand\u0103m, nepermis de banal: \u201eLung\u0103, cu lapte!\u201d<\/p>\n\n\n\n

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Ema a ob\u021binut locul 4 la Competi\u021bia Na\u021bional\u0103 de Latte Art, organizat\u0103 de SCA Rom\u00e2nia (Speciality Coffee Association), \u00een cadrul Bucharest Coffee Festival. Ce-ar trebui s\u0103 poat\u0103 o cafea? P\u0103i, una bun\u0103 e aceea care poate nu doar s\u0103 te trezeasc\u0103 \u0219i s\u0103 te trimit\u0103 la lucru, ci \u0219i s\u0103-\u021bi dea starea aia fain\u0103, \u00een …<\/p>\n","protected":false},"author":27,"featured_media":108403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[812],"tags":[24844,24845],"class_list":["post-108400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviu","tag-ema-dendiu","tag-meron"],"yoast_head":"\nDe vorb\u0103 cu Ema Dendiu, \u201emake-up artist\u201d al cafelei de specialitate, la MERON, \u00een Alba Iulia - Revista Urbea Mea - Revista de Alba<\/title>\n<meta name=\"description\" content=\"Ema a ob\u021binut locul 4 la Competi\u021bia Na\u021bional\u0103 de Latte Art, organizat\u0103 de SCA Rom\u00e2nia (Speciality Coffee Association), \u00een cadrul Bucharest Coffee\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbeamea.ro\/albaiulia\/de-vorba-cu-ema-dendiu-make-up-artist-al-cafelei-de-specialitate-la-meron-in-alba-iulia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"De vorb\u0103 cu Ema Dendiu, \u201emake-up artist\u201d al cafelei de specialitate, la MERON, \u00een Alba Iulia - 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