{"id":11664,"date":"2015-11-10T14:06:51","date_gmt":"2015-11-10T12:06:51","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=11664"},"modified":"2016-01-18T18:34:08","modified_gmt":"2016-01-18T16:34:08","slug":"romanii-se-tem-cel-mai-tare-de-incendii-si-cutremure-arata-un-sondaj-realizat-in-cadrul-campaniei-octombrie-luna-asigurarilor-de-locuinte","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/romanii-se-tem-cel-mai-tare-de-incendii-si-cutremure-arata-un-sondaj-realizat-in-cadrul-campaniei-octombrie-luna-asigurarilor-de-locuinte\/","title":{"rendered":"Rom\u00e2nii se tem cel mai tare de incendii \u015fi cutremure, arat\u0103 un sondaj realizat \u00een cadrul Campaniei \u201eOctombrie \u2013 Luna Asigur\u0103rilor de Locuin\u0163e"},"content":{"rendered":"<p><strong><a href=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/11\/608_coperta.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11665\" src=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/11\/608_coperta-210x300.png\" alt=\"608_coperta\" width=\"210\" height=\"300\" \/><\/a><\/strong>4 din 10 rom\u00e2ni consider\u0103 c\u0103 incendiile reprezint\u0103 cea mai mare amenin\u0163are pentru locuin\u0163a lor, \u00een timp ce 3 rom\u00e2ni din 10 plaseaz\u0103 cutremurul pe primul loc \u00een acest top al riscurilor care le amenin\u0163\u0103 casa, arat\u0103 rezultatele unui sondaj realizat \u00een cadrul campaniei de informare \u201eOctombrie \u2013 Luna Asigur\u0103rilor de Locuin\u0163e\u201d.<em>\u00a0<\/em><\/p>\n<p>Astfel, la \u00eentrebarea \u201eCare crezi c\u0103 este cea mai mare amenin\u0163are pentru casa ta?\u201d, 38,1% dintre participan\u0163ii la sondaj au indicat izbucnirea unui incendiu \u00een locuin\u0163a lor sau \u00een casa vecinilor, iar 30,5% au men\u0163ionat cutremurul. \u00cen acela\u015fi timp, 15,4% dintre responden\u0163i au men\u0163ionat inundarea provocat\u0103 de apa din conducte, iar 10,4%, spargerea locuin\u0163ei de c\u0103tre ho\u0163i. De asemenea, alunec\u0103rile de teren (alese de 1,8% dintre participan\u0163ii la sondaj) \u015fi inunda\u0163iile (0,9%) au ocupat ultimele locuri \u00een topul riscurilor de care se tem rom\u00e2nii.<\/p>\n<p>La sondaj au participat 1766 de responden\u0163i, dintre care 50% femei \u015fi 50% b\u0103rba\u021bi. 62% dintre ace\u0219tia locuiesc la bloc, iar 78% dintre responden\u0163i sunt din mediul urban.<\/p>\n<p>Conform declara\u0163iilor responden\u0163ilor, 43% dintre ei au avut o inundare provocat\u0103 de spargerea conductelor (80% dintre ace\u015ftia locuind la bloc), iar 4,93% au avut un incendiu \u00een locuin\u0163\u0103.<\/p>\n<p><em>Aproape jum\u0103tate dintre rom\u00e2ni au auzit de o spargere a locuin\u0163ei \u00een vecini. 4 din 10 posteaz\u0103 fotografii pe Facebook atunci c\u00e2nd sunt pleca\u0163i<\/em><\/p>\n<p>49,7% dintre participan\u0163ii la sondajul organizat \u00een cadrul campaniei \u201eOctombrie \u2013 Luna Asigur\u0103rilor de Locuin\u0163e\u201d au auzit de o spargere a unei locuin\u0163e care a avut loc fie \u00een zone \u00eenvecinate, fie \u00een acela\u015fi bloc cu ei, pe aceea\u015fi strad\u0103 sau \u00een acela\u015fi cartier cu ei. De asemenea, 13,1% au declarat c\u0103 au primit \u00een cas\u0103 o persoan\u0103 str\u0103in\u0103 (care invoc\u0103 motive precum v\u00e2nz\u0103ri de bunuri, execut\u0103ri lucr\u0103ri construc\u0163ii\/repara\u0163ii, solicitare ajutor etc.).<\/p>\n<p>4 din 10 rom\u00e2ni (37,2%) posteaz\u0103 fotografii din c\u0103l\u0103torie pe Facebook sau pe alte re\u0163ele de socializare \u00een timp ce sunt pleca\u0163i \u00een vacan\u0163\u0103, arat\u0103 rezultatele sondajului. De asemenea, 18% dintre responden\u0163i au declarat c\u0103 atunci c\u00e2nd pleac\u0103 \u00een vacan\u0163\u0103 vorbesc despre acest lucru pe Facebook sau pe alte re\u0163ele de socializare.<\/p>\n<p><em>\u201eOctombrie \u2013 Luna Asigur\u0103rilor de Locuin\u0163e\u201d, campanie de informare<\/em><\/p>\n<p>Conform rezultatelor sondajului, doar 23,1% dintre responden\u0163i consider\u0103 c\u0103 o asigurare obligatorie de locuin\u0163\u0103 reprezint\u0103 o protec\u0163ie suficient\u0103 pentru locuin\u0163a lor. Cu toate acestea, gradul de penetrare al asigur\u0103rilor facultative \u00een Rom\u00e2nia nu a \u00eenregistrat cre\u0219terile a\u0219teptate. Nevoia de informare \u0219i educare cu privire la rolul asigur\u0103rilor este unul dintre elementele care stau la baza acestei situa\u021bii.<\/p>\n<p>\u00cen acest context, s-a desf\u0103\u0219urat cea de-a treia edi\u021bie a campaniei de informare Octombrie \u2013 \u201dLuna Asigur\u0103rilor de Locuin\u021be\u201d &#8211; demers na\u021bional prin care se urm\u0103re\u0219te cre\u0219terea gradului de con\u0219tientizare a rom\u00e2nilor cu privire la asigurarea locuin\u021belor.<\/p>\n<p>Campania a fost sus\u0163inut\u0103 de PAID &#8211; Pool-ul de Asigurare \u00cempotriva Dezastrelor, APPA \u2013 Asocia\u0163ia Pentru Promovarea Asigur\u0103rilor \u0219i Radio Rom\u00e2nia Actualit\u0103\u021bi.<\/p>\n<p>\u00cen cadrul proiectului, au fost distribuite \u00een toat\u0103 \u0163ara 500.000 de bro\u015furi informative dedicate. Acestea au ajuns la publicul larg \u0219i \u00eempreun\u0103 cu ziarul Libertatea, distribu\u0163ia materialelor fiind dublat\u0103 \u0219i de o ampl\u0103 campanie de comunicare \u00een mediul online \u015fi pe re\u0163elele de socializare.<\/p>\n<p>De asemenea, materialele informative privind asigur\u0103rile de locuin\u0163\u0103 au fost completate \u015fi de o serie de infografice utile cu sfaturi privind m\u0103suri de preven\u0163ie a incendiilor \u015fi furturilor din locuin\u0163e, dar \u015fi referitoare la reac\u021biile necesare \u00een caz de cutremur, inunda\u0163ie sau incendiu.<\/p>\n<p>\u201eLuna Asigur\u0103rilor de Locuin\u0163e\u201d beneficiaz\u0103 de sprijinul unor importante companii de asigurare \u015fi de brokeraj care activeaz\u0103 pe pia\u0163a din Rom\u00e2nia. Astfel, ASIROM VIG, GROUPAMA Asigur\u0103ri, GOTHAER Asigur\u0103ri Reasigur\u0103ri, OMNIASIG VIG, GENERALI Rom\u00e2nia, ALLIANZ-\u0162IRIAC Asigur\u0103ri, CREDIT Europe Asigur\u0103ri, VERASIG Broker \u015fi OTTO Broker sus\u0163in campania \u00een calitate de Parteneri.<\/p>\n<p>Mesajele acesteia sunt transmise c\u0103tre publicul larg cu sprijinul Partenerilor Media Wall-Street.ro, 9am.ro, Revista BIZ, Q Magazine, ZiuaVeche.ro, stirilepescurt.ro \u015fi stirileimobiliare.ro.<\/p>\n<p>De asemenea, distribu\u0163ia bro\u015furilor a fost realizat\u0103 \u015fi cu sprijinul Partenerilor PRESTIGE Broker \u015fi CAMPION Broker.<\/p>\n<p>APPA \u2013 Asocia\u0163ia pentru Promovarea Asigur\u0103rilor are ca scop principal promovarea conceptului de asigurare \u015fi cre\u015fterea gradului de educare \u00een domeniul asigur\u0103rilor \u00een r\u00e2ndul popula\u0163iei.<\/p>\n<p>Pentru \u00eendeplinirea obiectivelor sale, Asocia\u0163ia beneficiaz\u0103 de sus\u0163inerea principalilor vectori de comunicare din \u015fi \u00een domeniile asigur\u0103rilor \u015fi pensiilor private \u2013 Publica\u0163iile XPRIMM, editate de Media XPRIMM.<\/p>\n<p>APPA organizeaz\u0103 conferin\u0163e \u015fi alte tipuri de reuniuni tematice pentru dezbaterea \u015fi solu\u0163ionarea problemelor specifice majore, elaboreaz\u0103 studii \u015fi analize privind priorit\u0103\u0163ile \u00een domeniul asigur\u0103rilor.<\/p>\n<p><em>Mai multe detalii g\u0103si\u0163i pe www.asigurarealocuintelor.ro<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 din 10 rom\u00e2ni consider\u0103 c\u0103 incendiile reprezint\u0103 cea mai mare amenin\u0163are pentru locuin\u0163a lor, \u00een timp ce 3 rom\u00e2ni din 10 plaseaz\u0103 cutremurul pe primul loc \u00een acest top al riscurilor care le amenin\u0163\u0103 casa, arat\u0103 rezultatele unui sondaj realizat \u00een cadrul campaniei de informare \u201eOctombrie \u2013 Luna Asigur\u0103rilor de Locuin\u0163e\u201d.\u00a0 Astfel, la \u00eentrebarea &hellip;<\/p>\n","protected":false},"author":16,"featured_media":11665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2034],"tags":[],"class_list":["post-11664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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