{"id":1410,"date":"2015-02-05T09:56:28","date_gmt":"2015-02-05T07:56:28","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=1410"},"modified":"2015-02-06T00:16:47","modified_gmt":"2015-02-05T22:16:47","slug":"istoria-ugg-urilor-de-ce-poarta-nepoata-sosonii-bunicii","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/istoria-ugg-urilor-de-ce-poarta-nepoata-sosonii-bunicii\/","title":{"rendered":"Istoria UGG-urilor. De ce poart\u0103 nepoata \u0219o\u0219onii bunicii ?"},"content":{"rendered":"

\"ugg<\/a>Foarte populare printre adolescentele zilelor noastre \u0219i nu numai, ugg-urile, un soi de cizme din piele de oaie, de cele mai multe ori, special tratat\u0103 pentru a fi impermeabil\u0103, au o istorie mai veche, parte din ea similar\u0103 cu cea a mocasinilor cu care sunt rude foarte apropiate. Fiind o \u00eenc\u0103l\u021b\u0103minte realizat\u0103 din piele de animal a iscat nenum\u0103rate scandaluri printre asocia\u021biile de profil \u0219i iubitorii de animale, care au s\u0103rit s\u0103 le apere drepturile.<\/strong>
\nArat\u0103 ca ni\u0219te botine \u00eenalte, cusute pe dinafar\u0103 de un cizmar nepriceput. Nici la croial\u0103 nu exceleaz\u0103, \u00eembr\u0103c\u00e2nd cumva otova glezna \u0219i pulpa piciorului p\u00e2n\u0103 aproape de genunchi. Pentru fixare pot avea catarame, funde prinse la spate sau \u0219nururi. Sunt \u00eembl\u0103nite sau nu, \u00een func\u021bie de anotimp. Dac\u0103 sunt de var\u0103, pot avea broderii sparte care permit aerisirea piciorului. Se poart\u0103 at\u00e2t \u00een exterior, c\u00e2t \u0219i \u00een interior, iar istoria lor este amestecat\u0103. Unele femei (\u0219i vorbim bine\u00een\u021beles despre vedetele momentului) au \u00eendr\u0103znit s\u0103 le poarte chiar \u0219i la rochiile de sear\u0103, mai degrab\u0103 polemic, mesajul fiind, a\u0219a cum observa un stilist australian: Sunt at\u00e2t de frumoas\u0103 \u00eenc\u00e2t pot s\u0103-mi pun \u00een picioare orice spanac.\"89740766\"<\/a>
\nAustralienii \u0219i neozeelandezii deopotriv\u0103 \u00ee\u0219i revendic\u0103 ast\u0103zi paternitatea a\u0219a numitelor ugg-uri, obiecte de \u00eenc\u0103l\u021b\u0103minte a c\u0103ror istorie se pierde \u00een trecut pentru c\u0103 nimeni nu poate spune cu certitudine c\u00e2nd a fost sacrificat\u0103 prima oaie pentru ca pielea acesteia s\u0103 ia o destina\u021bie pe care o luase \u00eenaintea ei \u015fi pielea altor animale cu blan\u0103.<\/p>\n

Scurt\u0103 inscursiune \u00een istorie cizmelor din piele de oaie<\/strong>
\nO mumie descoperit\u0103 \u00een China, dat\u00e2nd, potrivit cercet\u0103torilor, din anul 500 \u00ee.Hr., era \u00eenc\u0103l\u021bat\u0103 cu cizme din piele de oaie, asem\u0103n\u0103toare celor pe care ast\u0103zi le numim ugg-uri. La r\u00e2ndul s\u0103u, Platon scria despre grecii antici c\u0103 umblau cu picioarele \u00eenvelite \u00een p\u00e2sl\u0103 \u0219i piele de oaie pentru a \u015fi le \u00eenc\u0103lzi \u00een timpul iernilor grele din Potidaea. \u00cen secolul al XIX-lea, William Knight, un c\u0103l\u0103tor \u00een Tibet,spunea \u00een jurnalul s\u0103u c\u0103 dansatoarele localnice c\u0103 obi\u0219nuiau s\u0103 poarte cizme din piele de oaie, vopsite \u00een culori pestri\u021be.
\nUnii istorici atribuie inui\u021bilor descoperirea acestor \u00eenc\u0103l\u021b\u0103ri. Dup\u0103 al\u021bii \u00eens\u0103, indienii din America ar fi creatorii mocasinilor realiza\u021bi din piele fin\u0103, flexibil\u0103 \u0219i cusut\u0103 pe dinafar\u0103, \u00eempodobite cu ciucuri \u0219i broderii, perfect adapta\u0163i mersului printr-o geografie alc\u0103tuit\u0103 \u00een principal din pietre \u0219i cactu\u0219i. Acest tip de \u00eenc\u0103l\u021b\u0103minte le asigura indienilor o priz\u0103 perfect\u0103 la sol \u0219i totodat\u0103 absorbea transpira\u021bia ivit\u0103 \u00een timpul efortului de a se deplasa. De la popoarele indigene ale Americii de Nord \u00eenc\u0103l\u021b\u0103rile ar fi trecut la comercian\u021bi \u0219i exploratori, mai spun aceia\u0219i istorici, care au fost la r\u00e2ndul lor impresiona\u021bi de calitatea \u0219i fiabilitatea lor.
\nPentru al\u021bi istorici \u00eens\u0103 mujicii ru\u0219i nu erau nici ei str\u0103ini de beneficiile unor cizme din piele de oaie, unse cu gr\u0103sime \u0219i c\u0103ptu\u0219ite cu blan\u0103 pentru a rezista \u00een gerul siberian.\u00a0Englezii sus\u0163in c\u0103 primele cizme din piele de oaie au \u00eenceput s\u0103 fie fabricate efectiv prin 1933 \u00een New SouthWales. Se pare c\u0103 termenul s-ar datora nevestei unui fabricant englez din anii 1950, Frank Mortel, care atunci c\u00e2nd a v\u0103zut prima pereche de \u00eenc\u0103l\u021b\u0103ri de acest fel a declarat c\u0103 a fost f\u0103cut\u0103 ur\u00e2t \u2013 ugg.
\nAceste cizme, foarte populare \u00een tinere\u021bea autoturismului pentru c\u0103 asigurau protec\u021bia \u00een fa\u021ba v\u00e2ntului \u0219i a frigului pentru \u0219oferii sili\u021bi s\u0103 conduc\u0103 sub cerul liber, au fost folosite \u00een 1953 \u0219i de sir EdmundHillary \u00een expedi\u021bia pentru cucerirea Everestului. Cizmele cu pricina nu erau folosite pentru urcare, ci pentru perioada c\u00e2t alpini\u0219tii se odihneau, pentru a-\u015fi \u00eenc\u0103lzi \u015fi proteja membrele.
\nAnii 1960 g\u0103sesc cizmele \u0219i \u00een picioarele surferilor australieni, care \u00ee\u0219i \u00eenc\u0103lzeau t\u0103lpile dup\u0103 competi\u021biile locale f\u0103cute pe creasta valului rece pe timpul iernii. Se pare \u00eens\u0103 c\u0103, din pricina ur\u00e2\u021beniei, aceast\u0103 \u00eenc\u0103l\u021b\u0103minte \u00eempreun\u0103 cu blugii rup\u021bi au fost interzi\u0219i \u00een cinematografele australiene, fapt care a dat un nou imbold popularit\u0103\u021bii lor printre tinerii care le-au adoptat imediat pentru c\u0103 vedeau \u00een ele o nou\u0103 modalitate de a epata.<\/p>\n

\"cizme3\"<\/a>Cea mai mare lovitur\u0103 comercial\u0103 de pe pia\u021ba \u00eenc\u0103l\u021b\u0103mintei<\/strong>
\nProduc\u0103torii sau distribuitorii acestui tip de \u00eenc\u0103l\u0163\u0103minte beneficiaz\u0103 de reclama f\u0103cut\u0103 de vedete TV \u0219i de cinema, precum KateHudson, Sarah Jessica Parker, Cameron Diaz, Leonardo DiCaprio \u0219i Jennifer Lopez, care etaleaz\u0103 ugg-uri at\u00e2t pe ecran, c\u00e2t \u0219i \u00een afara lui. Iar faptul c\u0103 sunt purtate \u00een serialul \u201eSex and the City\u201d duce la o nou\u0103 cre\u0219tere exponen\u021bial\u0103 a v\u00e2nz\u0103rilor \u0219i a popularit\u0103\u021bii brandului.
\n\u00cens\u0103\u0219i Oprah Winfrey a primit cadou o pereche de cizme care, odat\u0103 \u00eencercate, au devenit preferatele ei, prezentate ca atare \u00eentr-un show de televiziune; aceasta, pe l\u00e2ng\u0103 faptul c\u0103 a cump\u0103rat zeci dac\u0103 nu sute de perechi pentru \u00eentreg personalul ei de produc\u021bie.
\nFiind o \u00eenc\u0103l\u021b\u0103minte realizat\u0103 din piele de animale (uneori cangur \u0219i c\u0103prioar\u0103), folosirea ei a st\u00e2rnit indignarea militan\u021bilor ecologi\u015fti care au cerut \u00eencetarea sacrific\u0103rii animalelor. \u00cencep s\u0103 fie fabricate, ca alternativ\u0103, cizme din materiale sintetice. Boicotarea produselor din piele a \u00eenceput \u00een anii 2000, \u00een 2007 Pamela Anderson anun\u0163\u00e2nd pe pagina ei de internet, ca pe o mare performan\u0163\u0103 personal\u0103, c\u0103 a renun\u0163at la aceast\u0103 mod\u0103.
\n\u00cen 2008, la Princeton, un grup de studen\u021bi a manifestat zgomotos cer\u00e2nd protejarea animalelor. Studen\u0163ii purtau haine vopsite cu ro\u0219u s\u00e2ngeriu \u0219i agitau pancarte revolu\u0163ionare. Protestele au mers p\u00e2n\u0103 acolo \u00eenc\u00e2t, \u00een 2009, un medic pediatru american declara c\u0103 ugg-urile sunt nes\u0103n\u0103toase pentru picior pentru c\u0103 nu stimuleaz\u0103 bolta plantar\u0103 \u015fi predispun, a\u015fadar, la platfus, st\u00e2rnind z\u00e2mbetele politicoase ale colegilor de breasl\u0103 \u015fi curiozitatea vehement\u0103 a cump\u0103r\u0103toarelor.
\nPia\u0163a nu a \u021binut, deci, cont de aceste argumente, iar v\u00e2nz\u0103rile au atins noi recorduri \u00eentre 2010 \u0219i 2012. Succesul acestor \u00eenc\u0103l\u021b\u0103ri despre care unii critici de mod\u0103 spun c\u0103 sunt ur\u00e2te, dar confortabile, a mers m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu industria falsurilor, poli\u021bia american\u0103 fiind silit\u0103 s\u0103 \u00eenchid\u0103 sute de site-uri care aveau ca obiect v\u00e2nzarea unor produse contraf\u0103cute. Un lucru nu poate fi negat, nici m\u0103car de contestatari: at\u00e2t versiunile originale, c\u00e2t \u015fi falsurile au reprezentat cea mai mare lovitur\u0103 comercial\u0103 de pe pia\u021ba \u00eenc\u0103l\u021b\u0103mintei din ultimele decenii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Foarte populare printre adolescentele zilelor noastre \u0219i nu numai, ugg-urile, un soi de cizme din piele de oaie, de cele mai multe ori, special tratat\u0103 pentru a fi impermeabil\u0103, au o istorie mai veche, parte din ea similar\u0103 cu cea a mocasinilor cu care sunt rude foarte apropiate. Fiind o \u00eenc\u0103l\u021b\u0103minte realizat\u0103 din piele de …<\/p>\n","protected":false},"author":3,"featured_media":1412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane"],"yoast_head":"\nIstoria UGG-urilor. 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