{"id":1548,"date":"2015-02-12T08:24:07","date_gmt":"2015-02-12T06:24:07","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=1548"},"modified":"2015-02-12T17:45:02","modified_gmt":"2015-02-12T15:45:02","slug":"alba-iulia-are-un-manual-de-branding-care-reglementeaza-modul-de-utilizare-a-logo-ului-turistic","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/alba-iulia-are-un-manual-de-branding-care-reglementeaza-modul-de-utilizare-a-logo-ului-turistic\/","title":{"rendered":"Alba Iulia are un manual de branding care reglementeaz\u0103 modul de utilizare a logo-ului turistic"},"content":{"rendered":"<p><a href=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/02\/primaria.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1549\" src=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/02\/primaria-210x300.jpg\" alt=\"primaria\" width=\"210\" height=\"300\" \/><\/a>\u00cen urm\u0103 cu cinci ani, Alba Iulia a reu\u0219it s\u0103 \u00eenving\u0103 hazardul, fiind primul ora\u0219 din Rom\u00e2nia care a adoptat un brand turistic profesionist.<\/p>\n<p>\u00cen 2010, odat\u0103 cu primele lucr\u0103ri care au tranformat cetatea, ora\u0219ul a ales un mod original de a-\u0219i afirma identitatea, provoc\u00e2nd publicul larg s\u0103 r\u0103spund\u0103 unor \u00eentreb\u0103ri precum: cine suntem, ce ne descrie cel mai bine, ce merit\u0103 s\u0103 promov\u0103m?<\/p>\n<p>Protagonistul, omul care a reu\u0219it s\u0103 \u00eembine credibil \u0219i inspirat r\u0103spunsurile la toate aceste \u00eentreb\u0103ri este unul dintre cei mai buni profesioni\u0219ti \u00een branding, albaiulianul Adrian Docea.<\/p>\n<p>Orice firm\u0103 sau organiza\u021bie local\u0103 poate folosi gratuit Manualul de Branding al municipiului Alba Iulia.<\/p>\n<p>\u00cen urm\u0103torii ani, logo-ul turistic a \u201cc\u0103l\u0103torit\u201d oriunde a fost invitat: conferin\u021be, evenimente, t\u00e2rguri na\u021bionale sau interna\u021bionale, concerte, materiale de promovare adun\u00e2nd un num\u0103r remarcabil de prezen\u021be prin care i s-a garantat expansiunea \u0219i notorietatea.<\/p>\n<p>Din p\u0103cate, \u00een multe cazuri, s-a \u021binut mai pu\u021bin seama de reguli grafice sau de aspecte estetice.<\/p>\n<p>Adrian Docea a documentat riguros un manual de utilizare a brandului turistic, un mod de asisten\u021b\u0103 consecvent\u0103 adresat tuturor celor care aleg s\u0103 foloseasc\u0103 logo-ul turistic ce are la baz\u0103 sloganul \u201cCealalt\u0103 Capital\u0103\u201d.<\/p>\n<p>\u201c<em>Manualul de brand al ora\u0219ului e important din dou\u0103 puncte de vedere: unul practic, altul simbolic. Cel practic are legatur\u0103 cu obiectivele de marketing ale ora\u0219ului: restaurarea cet\u0103\u021bii e \u00eencheiat\u0103, promovarea cet\u0103\u021bii de-abia \u00eencepe. Nu po\u021bi promova coerent brandul Alba Iulia f\u0103r\u0103 un manual de brand. \u00cen peste 200 de pagini manualul acoper\u0103 pe l\u00e2ng\u0103 aspecte care \u021bin de logo \u0219i slogan, reguli tipografice, cromatice, elemente vizuale secundare, recomand\u0103ri de folosire a identit\u0103\u021bii vizuale, aplica\u021bii practice \u0219i mai ales o consistent\u0103 parte strategic\u0103. <\/em><\/p>\n<p><em>Ce \u00eenseamn\u0103 asta pentru ora\u0219? \u00censeamn\u0103 c\u0103 orice activitate de promovare de acum \u00eencolo va fi mai eficient\u0103 fiindc\u0103 manualul de brand garanteaz\u0103 coeren\u021ba \u0219i consecven\u021ba eforturilor de promovare. Din punct de vedere simbolic acest manual e o premier\u0103: Alba Iulia este primul ora\u0219 din Romania cu un manual de brand facut la standarde internationale &#8211; de altfel cu strategia de marketing creata de agentia Heraldist &amp; Wondermarks pentru Alba Iulia si prezentata in acest manual, orasul a fost primit in programul de marketing de oras \u201cCity Logo\u201d al Uniunii Europene, alaturi de orase precum Oslo, Varsovia sau Genoa; suntem m\u00e2ndri s\u0103 vedem c\u0103, de\u0219i suntem singurul ora\u0219 din sud-estul Europei care a fost acceptat \u0219i suntem \u0219i cel mai mic ora\u0219 din program, suntem privi\u021bi nu doar ca simpli participan\u021bi dar ca lideri pe strategie de marketing. \u00cencep\u00e2nd cu acest an vom vedea \u00eempreun\u0103 cum aceast\u0103 strategie se va materializa \u00een activit\u0103\u021bi de promovare care s\u0103 creasc\u0103 interesul turi\u0219tilor pentru ora\u0219.<\/em>\u201d \u2013 Adrian Docea, Strategic Partner, Heraldist &amp; Wondermarks.<\/p>\n<p>Dincolo de menirea cert\u0103 de a reprezenta un instrument de lucru profesionist \u00een promovarea ora\u0219ului, manualul explic\u0103 \u0219i \u00eendrum\u0103 modul de \u00eentrebuin\u021bare a elementelor de identitate. Astfel, agen\u021bii economici sau organiza\u021biile locale de orice fel, care vor s\u0103 \u00ee\u0219i \u00eembunat\u0103\u021beasc\u0103 imaginea \u0219i s\u0103 \u00ee\u0219i promoveze apartenen\u021ba la una dintre cele mai solide \u0219i recunoscute comunit\u0103\u021bi din Rom\u00e2nia, au ocazia s\u0103 descarce \u0219i s\u0103 utilizeze cu titlu gratuit manualul de branding al ora\u0219ului. Singura cerin\u021b\u0103 este respectarea instruc\u021biunilor, pentru a p\u0103stra nealterat\u0103 ideea \u00een care a fost creat documentul.<\/p>\n<p>\u201c<em>Costurile pentru ca o firm\u0103, ONG sau orice entitate cu personalitate juridic\u0103 s\u0103 aib\u0103 un manual de branding al ei nu sunt neglijabile. Probabil din cauza asta, foarte mul\u021bi care \u0219i-ar fi dorit, nu au avut acces la un astfel de instrument de imagine \u0219i promovare. \u00cens\u0103 dac\u0103 tot l-am f\u0103cut \u2013 \u0219i l-am f\u0103cut foarte bine \u2013 n-o s\u0103-l \u021binem doar la sertar, s\u0103-l folosim doar noi, Prim\u0103ria. Oricine vrea s\u0103 foloseasc\u0103 logo-ul ora\u0219ului sau elemente din manualul de branding, este binevenit s\u0103 o fac\u0103 \u0219i, mai mult de at\u00e2t, sprijinit s\u0103 \u00eel implementeze corect<\/em>\u201d, a declarat Mircea Hava, primarul Municipiului Alba Iulia. Tot el a mai adaugat: \u201c<em>E o modalitate simpl\u0103 de a cre\u0219te \u00eempreun\u0103: noi, firma sau organiza\u021bia respectiv\u0103 \u0219i, mai important dec\u00e2t orice, ora\u0219ul \u00een sine. Orice cre\u0219tere a vizibilit\u0103\u021bii e binevenit\u0103 \u0219i de dorit<\/em>\u201d.<\/p>\n<p>To\u021bi cei interesa\u021bi s\u0103 foloseasc\u0103 manualul de branding al Municipiului Alba Iulia (sau s\u0103 fac\u0103 sugestii pe marginea acestuia) \u00een promovarea afacerii sau a organiza\u021biei lor, \u00eel pot desc\u0103rca de la adresa:<\/p>\n<p><a href=\"http:\/\/www.apulum.ro\/pdf\/Alba%20Iulia%20Manual%20De%20Brand_2014.pdf\" target=\"_blank\">Download fi\u015fier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu cinci ani, Alba Iulia a reu\u0219it s\u0103 \u00eenving\u0103 hazardul, fiind primul ora\u0219 din Rom\u00e2nia care a adoptat un brand turistic profesionist. \u00cen 2010, odat\u0103 cu primele lucr\u0103ri care au tranformat cetatea, ora\u0219ul a ales un mod original de a-\u0219i afirma identitatea, provoc\u00e2nd publicul larg s\u0103 r\u0103spund\u0103 unor \u00eentreb\u0103ri precum: cine suntem, ce &hellip;<\/p>\n","protected":false},"author":16,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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