{"id":4432,"date":"2015-05-27T12:03:23","date_gmt":"2015-05-27T09:03:23","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=4432"},"modified":"2015-05-27T12:04:16","modified_gmt":"2015-05-27T09:04:16","slug":"reducerea-tva-la-alimente-le-umple-buzunarele-cum-au-transformat-hipermarketurile-farfuria-romanilor-in-afacerea-care-sfideaza-criza","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/reducerea-tva-la-alimente-le-umple-buzunarele-cum-au-transformat-hipermarketurile-farfuria-romanilor-in-afacerea-care-sfideaza-criza\/","title":{"rendered":"Reducerea TVA la alimente le umple buzunarele! Cum au transformat hipermarketurile farfuria rom\u00e2nilor \u00een afacerea care sfideaz\u0103 criza"},"content":{"rendered":"

\"GRAFIC1-\"<\/a>Reducerea TVA la alimente de la 24% la 9%, de la 1 iunie, este a\u015fteptat\u0103 cu interes de toat\u0103 lumea, deopotriv\u0103 de consumatori, produc\u0103tori, retaileri \u015fi autorit\u0103\u0163i. C\u00e2\u015ftigurile marilor re\u0163ele de magazine ar putea avansa, \u00een acest an, cu 15-20%, pe fondul cre\u015fterii apetitului de consum \u015fi modific\u0103rii marjelor opera\u0163ionale, urmare a schimb\u0103rii cotei TVA, estimeaz\u0103 anali\u015ftii de la KeysFin, \u00eentr-o analiz\u0103 privind evolu\u0163ia retailului alimentar rom\u00e2nesc \u00een perioada 2009-2014.<\/p>\n

Vor sc\u0103dea cu adev\u0103rat pre\u0163urile la alimente, de la 1 iunie, a\u015fa cum ne dau asigur\u0103ri autorit\u0103\u0163ile \u015fi cum promit marii retaileri?<\/p>\n

La cum fluctueaz\u0103 tarifele \u00een magazine, \u015fansele ca acest lucru s\u0103 se \u00eent\u00e2mple pe termen mediu \u015fi lung par a fi destul de reduse, afirm\u0103 economi\u015ftii de la KeysFin.<\/p>\n

\u201eArtificiile cu pre\u0163uri le-am v\u0103zut \u015fi \u00een cazul reducerii TVA la p\u00e2ine, iar rezultatele au fost contradictorii.<\/strong><\/p>\n

Unele produse s-au ieftinit, altele nu. Estim\u0103m c\u0103 acela\u015fi fenomen se va produce \u015fi pe 1 iunie. <\/strong><\/p>\n

Vom vedea, probabil, pe termen scurt, o sc\u0103dere de pre\u0163uri conjuctural\u0103, urmat\u0103, pe termen mediu \u015fi lung de o scumpire sensibil\u0103, gradual\u0103, argumentat\u0103 de motive de ordin opera\u0163ional (cre\u015fteri de pre\u0163uri la utilit\u0103\u0163i, carburan\u0163i etc.)<\/strong>\u201d, afirm\u0103 ace\u015ftia.<\/p>\n

Potrivit KeysFin, vestea bun\u0103 este c\u0103 semnalul dat de reducerea TVA va avea consecin\u0163e pozitive \u00een stimularea consumului, principalul motor al economiei.<\/p>\n

\u201ePre\u0163urile reprezint\u0103 un important factor psihologic care influen\u0163eaz\u0103 comportamentul de consum.<\/strong><\/p>\n

Impulsul dat de reducerea TVA va dinamiza ofertele, promo\u0163iile, va accentua concuren\u0163a \u00een sensul c\u0103 va diminua fenomenul de aliniere a pre\u0163urilor, \u00eei va stimula pe rom\u00e2ni s\u0103 cumpere mai mult<\/strong>\u201d, spun anali\u015ftii.<\/p>\n

\"GRAFIC2-\"<\/a>Marii c\u00e2\u015ftig\u0103tori ai b\u0103t\u0103liei pre\u0163urilor vor fi retailerii, ale c\u0103ror afaceri ar putea primi un impuls semnificativ, estimat de KeysFin \u00eentre 15-20% \u00een 2015.<\/p>\n

„Estimarea ia \u00een calcul efectul reducerii TVA, \u00een sensul cre\u015fterii profitului juc\u0103torilor din domeniu, cre\u015fterea consumului \u015fi planurile de extindere ale retailerilor la nivel na\u0163ional, prezentate \u015fi asumate de ace\u015ftia. Calculul este unul relativ, condi\u0163ionat de evolu\u0163ia economic\u0103 general\u0103, de dinamica cursului valutar \u015fi a costurilor utilit\u0103\u0163ilor<\/strong>„, explic\u0103 exper\u0163ii de la KeysFin.<\/p>\n

M\u00c2NCAREA, AFACEREA CARE SFIDEAZ\u0102 CRIZA<\/em><\/p>\n

Estim\u0103rile KeysFin pornesc de la evolu\u0163ia financiar\u0103 a marilor retaileri, din perioada 2009-2014. Potrivit datelor oficiale, Kaufland, Carrefour, Lidl, Auchan, Cora, Mega Image, Metro \u015fi Selgros, principalii juc\u0103tori din pia\u0163\u0103, au rezistat excelent crizei, reu\u015find chiar s\u0103 \u00ee\u015fi extind\u0103 afacerile \u00een tot acest interval.<\/p>\n

Cifra de afaceri total\u0103 a celor cinci retaileri a crescut de la 21,42 miliarde lei \u00een 2009 la 27,8 miliarde lei \u00een 2013, iar datele par\u0163iale din 2014 arat\u0103 c\u0103 aceast\u0103 cifr\u0103 a fost dep\u0103\u015fit\u0103.<\/p>\n

Cel mai important avans l-a marcat compania Kaufland, a c\u0103rei afaceri au crescut de la 3,69 miliarde lei \u00een 2009 la 7,26 mld.lei \u00een 2013. Iar anul trecut a fost, potrivit datelor par\u0163iale, cel mai bun din ultimii 6 ani.<\/p>\n

\u201eDatele financiare demonstreaz\u0103 c\u0103 business-ul marilor retaileri a crescut sus\u0163inut \u00een anii de criz\u0103, \u00een ciuda provoc\u0103rilor financiare. Statisticile vin s\u0103 confirme faptul c\u0103, \u00een anii crizei, rom\u00e2nii \u015fi-au redus mare parte din cheltuieli, mai pu\u0163in cele alimentare<\/strong>\u201d, afirm\u0103 anali\u015ftii de la KeysFin.<\/p>\n

Potrivit datelor Institututului Na\u0163ional de Statistic\u0103, prezentate anterior \u00eentr-o analiz\u0103 KeysFin (http:\/\/www.keysfin.com\/RO\/#!\/Pages\/Analize_KeysFin\/Platim_cea_mai_scumpa_mancare_din_Europa<\/a>), mai mult de 40% din veniturile rom\u00e2nilor se duc pe m\u00e2ncare.<\/p>\n

Evolu\u0163ia business-ului din acest sector a fost sus\u0163inut\u0103, bine\u00een\u0163eles, \u015fi de procesul accelerat de extindere, retailerii profit\u00e2nd din plin de ieftinirea terenurilor \u015fi, \u00een general, a costurilor de construc\u0163ie.<\/p>\n

Cea mai profitabil\u0103 companie s-a dovedit a fi, \u00een to\u0163i ace\u015fti ani, Kaufland Rom\u00e2nia SCS. De la un c\u00e2\u015ftig net de 78 milioane de lei \u00eenregistrat \u00een 2009, compania a ajuns la 331 de milioane de lei \u00een 2013 \u015fi 249 milioane lei (rezultat par\u0163ial) \u00een 2014.<\/p>\n

\u00cen topul c\u00e2\u015ftigurilor \u00eensumate pe toat\u0103 perioada 2009-2014 (partial), Kaufland conduce cu 31,3 mld. lei. Urmeaz\u0103 Metro, cu 25,73 ml lei (fara date din 2014), Carrefour cu 22,89 mld.lei, Selgros cu 17,53 mld.lei, Lidl cu 10,49 mld.lei, Auchan cu 10,29 mld.lei, Mega Image cu 8,12 mld. lei si Cora cu 8,07 mld. lei, cu observatia ca in cazul Lidl datele financiare pe anii 2012-2013 sunt doar cele estimate, iar pentru 2014 nu exist\u0103 niciun fel de cifr\u0103 comunicat\u0103 public in cazul Metro.<\/p>\n

La polul opus, cele mai mari pierderi anuale le-a \u00eenregistrat Lidl, care \u00een 2011, raporta un minus de 283 milioane de lei.<\/p>\n

Ulterior, acestea au sc\u0103zut rapid, compania investind agresiv \u00een extinderea \u015fi eficientizarea business-ului. La nivelul anului 2014, din datele par\u0163iale reiese c\u0103 cele mai mari pierderi erau inregistrate de Auchan, de 91 mil.lei.<\/p>\n

Potrivit anali\u015ftilor de la KeysFin, evolu\u0163ia sectorului denot\u0103 faptul c\u0103 formatele principale ( in principal hipermarket si cash&carry) continu\u0103 s\u0103 atrag\u0103 cel mai mul\u0163i clien\u0163i. Este de remarcat \u00eens\u0103 avansul sus\u0163inut al retailului de proximitate, unde principalul juc\u0103tor a devenit, \u00een ultimii ani, Mega Image, ale c\u0103rei afaceri au crescut fulminant, de la 612 mil.lei \u00een 2009 la 2,33 mld.lei \u00een 2013 \u015fi cu o estimare peste aceast\u0103 sum\u0103 \u00een 2014 (1,32 mld.lei \u00een primele \u015fase luni din 2014).<\/p>\n

„Reducerea TVA la alimente vine ca o m\u0103nu\u015f\u0103 acestui sector, av\u00e2nd poten\u0163ialul de stimul pentru extinderea afacerilor. <\/strong><\/p>\n

Dincolo de dezvoltarea re\u0163elelor, nu este exclus ca anii urm\u0103tori s\u0103 aduc\u0103 \u00een pia\u0163\u0103 noi formate, cunoscut fiind, de exemplu, interesul gigantului Tesco. <\/strong><\/p>\n

Un poten\u0163ial important \u00eel are \u015fi retailul de proximitate, acolo unde, chiar \u015fi \u00een condi\u0163iile extinderii agresive a unor juc\u0103tori precum Mega Image, mai exist\u0103 loc \u00een pia\u0163\u0103<\/strong>„, afirm\u0103 anali\u015ftii.<\/p>\n

Informa\u0163iile din materialul de mai sus sunt culese din barometrul privind starea business-ului rom\u00e2nesc, un proiect dezvoltat de KeysFin prin analiza datelor financiare de la societ\u0103\u0163ile comerciale \u015fi PFA-urile active din Rom\u00e2nia.<\/p>\n

Informa\u0163iile prezentate in acest material trebuie privite ca unele orientative, \u0163in\u00e2nd cont de faptul c\u0103 exist\u0103 firme care revin cu corec\u0163ii asupra declara\u0163iilor fiscale.<\/p>\n

KeysFin<\/strong> ofer\u0103 servicii de business information \u015fi credit management dedicate mediului de afaceri, de la rapoarte de credit, monitorizare, analiza competi\u0163iei, la studii \u015fi analize de sector necesare companiilor care doresc s\u0103 dezvolte un business s\u0103n\u0103tos pe pia\u0163a rom\u00e2neasc\u0103. Detalii afla\u0163i de pe www.keysfin.com.<\/p>\n

KeysFin de\u0163ine \u015fi aplica\u0163ia KeysFin Mobile, prin intermediul c\u0103reia utilizatorul poate accesa usor \u015fi rapid informa\u0163ii de contact, situa\u0163ii financiare, indicatori \u015fi informa\u0163ii juridice de la peste un milion de companii \u015fi PFA-uri active din Rom\u00e2nia. Informa\u0163iile pot fi salvate \u015fi vizualizate \u00een format PDF \u015fi trimise via e-mail sau SMS oric\u0103rui contact din agend\u0103.<\/p>\n

Doriti sa analizati o afacere, un grup sau un sector de activitate din Romania? Luati legatura acum cu unul dintre consultantii nostri pe: office@keysfin.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Reducerea TVA la alimente de la 24% la 9%, de la 1 iunie, este a\u015fteptat\u0103 cu interes de toat\u0103 lumea, deopotriv\u0103 de consumatori, produc\u0103tori, retaileri \u015fi autorit\u0103\u0163i. C\u00e2\u015ftigurile marilor re\u0163ele de magazine ar putea avansa, \u00een acest an, cu 15-20%, pe fondul cre\u015fterii apetitului de consum \u015fi modific\u0103rii marjelor opera\u0163ionale, urmare a schimb\u0103rii cotei TVA, …<\/p>\n","protected":false},"author":16,"featured_media":4433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane"],"yoast_head":"\nReducerea TVA la alimente le umple buzunarele! 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