{"id":4872,"date":"2015-06-08T08:18:18","date_gmt":"2015-06-08T05:18:18","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=4872"},"modified":"2015-06-08T08:18:18","modified_gmt":"2015-06-08T05:18:18","slug":"peste-854-miliarde-de-lei-au-cheltuit-romanii-pe-medicamente-si-tratamentele-din-farmacii-in-intervalul-2009-2014","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/peste-854-miliarde-de-lei-au-cheltuit-romanii-pe-medicamente-si-tratamentele-din-farmacii-in-intervalul-2009-2014\/","title":{"rendered":"Peste 85,4 miliarde de lei au cheltuit rom\u00e2nii pe medicamente \u015fi tratamentele din farmacii \u00een intervalul 2009-2014"},"content":{"rendered":"

\"evolutia<\/a>Str\u0103nu\u0163i\u00a0tot timpul,\u00a0e\u015fti\u00a0balonat,\u00a0ai fisuri anale, \u00ee\u0163i miroase ur\u00e2t,\u00a0ai o bacterie, o ciuperc\u0103\u00a0care te\u00a0m\u0103n\u00e2nc\u0103?\u00a0Zilnic suntem\u00a0teoriza\u0163i\u00a0de\u00a0tot felul de reclame agresive, la radio\u00a0\u015fi la tv,\u00a0la\u00a0produse\u00a0\u015fi tratamente medicale „miraculoase” care vin s\u0103\u00a0trateze cele mai\u00a0bizare\u00a0boli din lume.\u00a0\u00cen spatele acestei\u00a0adev\u0103rate\u00a0polu\u0103ri\u00a0media se ascunde o afacere de miliarde, o\u00a0pia\u0163\u0103\u00a0medical\u0103\u00a0care\u00a0cre\u015fte\u00a0ca-n basme\u00a0\u00eentr-o\u00a0Rom\u00e2nie\u00a0mai ipohondr\u0103\u00a0ca\u00a0oric\u00e2nd.<\/strong><\/p>\n

Anali\u015ftii\u00a0de la\u00a0agen\u0163ia de business information si credit risk management\u00a0KeysFin au realizat un studiu\u00a0\u00een care au analizat\u00a0evolu\u0163ia\u00a0financiar\u0103\u00a0din ultimii cinci ani a peste\u00a05800 de firme cu 31.250 de coduri CAEN<\/strong>\u00a0care vizeaz\u0103\u00a0produc\u0163ia,\u00a0distribu\u0163ia\u00a0\u015fi comercializarea de medicamente.<\/p>\n

Iar rezultatele arat\u0103\u00a0c\u0103,\u00a0din 2009\u00a0\u015fi\u00a0p\u00e2n\u0103\u00a0\u00een 2014, afacerile acestora au crescut spectaculos,\u00a0ignor\u00e2nd criza economic\u0103 \u015fi efectele ei.\u00a0Business-ul\u00a0\u00een domeniu a avansat de la 13,2 miliarde lei\u00a0\u00een 2009, la 16,68 miliarde\u00a0\u00een 2013, iar datele\u00a0par\u0163iale\u00a0pe 2014 arat\u0103\u00a0c\u0103\u00a0acest nivel a trecut\u00a0de\u00a017 miliarde de lei.<\/strong><\/p>\n

Bilan\u0163ul\u00a0total al business-ului din\u00a0acest sector\u00a0indic\u0103\u00a0un profit\u00a0\u00een\u00a0cre\u015ftere\u00a0de la 545 milioane lei\u00a0\u00een 2009 la 802 milioane lei\u00a0\u00een 2013. Iar datele preliminare arat\u0103\u00a0c\u0103 \u00een 2014\u00a0s-ar fi atins nivelul\u00a0de 1 miliard de lei!<\/p>\n

Datele KeysFin arat\u0103\u00a0c\u0103\u00a0rom\u00e2nii au cheltuit pe medicamente\u00a0\u015fi tratamentele din farmacii\u00a0\u00een\u00a0intervalul 2009-2014*\u00a0peste 85,4 miliarde de lei,\u00a0asigur\u00e2ndfirmelor din domeniu\u00a0un profit de 4,4 miliarde de lei.<\/strong><\/p>\n

Cum s-a ajuns la aceast\u0103\u00a0performan\u0163\u0103,\u00a0\u00een\u00a0condi\u0163iile\u00a0provoc\u0103rilor\u00a0generate de\u00a0criz\u0103?<\/p>\n

\"evolutia<\/a>„Firmele de medicamente au sesizat\u00a0problemele\u00a0uria\u015fe\u00a0din sistemul medical\u00a0rom\u00e2nesc<\/strong>\u00a0\u015fi le-au exploatat”, afirma\u00a0anali\u015ftii\u00a0de la KeysFin.\u00a0„Aduce\u0163i-v\u0103aminte de perioada de\u00a0p\u00e2n\u0103\u00a0\u00een 2000,\u00a0c\u00e2nd\u00a0farmaciile le\u00a0num\u0103rai\u00a0pe degete,\u00a0c\u00e2nd\u00a0lipseau cele mai elementare medicamente.\u00a0\u015ei vorbim de o\u00a0pia\u0163\u0103\u00a0de peste 16 milioane de\u00a0consumatori.\u00a0Firmele\u00a0au sesizat acest\u00a0poten\u0163ial<\/strong>\u00a0\u015fi au investit masiv\u00a0\u00een dezvoltarea\u00a0re\u0163elelor\u00a0de farmacii,\u00a0\u00een realizarea unor contracte cu spitalele etc.”.<\/p>\n

Anali\u015ftii\u00a0de la KeysFin afirm\u00a0\u0103\u00a0c\u0103\u00a0evolu\u0163ia pie\u0163ei a fost influen\u0163at\u0103 de\u00a0politicile publice falimentare<\/strong>.<\/p>\n

„Absen\u0163a\u00a0unei strategii coerente de dezvoltare a sectorului de\u00a0asisten\u0163\u0103\u00a0medical\u0103 de stat,\u00a0demotivarea\u00a0financiar\u0103 a\u00a0cadrelor medicale\u00a0\u015fi tratamentuldeficitar\u00a0acordat bolnavilor\u00a0\u00een clinicile\u00a0\u015fi spitale\u00a0de stat\u00a0au contribuit la aceast\u0103\u00a0situa\u0163ie”,\u00a0consider\u0103\u00a0exper\u0163ii\u00a0de la KeysFin.<\/p>\n

Pe de alt\u0103 parte, exper\u0163ii subliniaz\u0103\u00a0rolul major al\u00a0campaniilor media care au inoculat rom\u00e2nilor dependen\u0163a de pastile<\/strong>, de tratamentele \u201emiraculoase\u201d,u\u015for de administrat.<\/p>\n

„Dec\u00e2t s\u0103 ajungi la spital, s\u0103 trebuiasc\u0103 s\u0103 supor\u0163i mizeria, umilin\u0163ele, dezastrul din spitale,\u00a0rom\u00e2nilor li s-a inoculat ideea c\u0103 se pot trata singuri.<\/strong>\u00a0Astfel am ajuns s\u0103 avem unul dintre cele mai mari consumuri de medicamente pe\u00a0 cap de locuitor din Europa. Faptul c\u0103 firmele au \u015ftiut s\u0103 \u00ee\u015fi joace cartea \u00een aceast\u0103 pia\u0163\u0103 nu este deloc de condamnat, \u00eens\u0103\u00a0lipsa de reac\u0163ie a statului este blamabil\u0103<\/strong>\u00a0„, spun exper\u0163ii.<\/p>\n

\"top<\/a>Terapia si Sensiblu, c\u00e2\u015ftig\u0103torii pie\u0163ei<\/strong><\/p>\n

Analiza KeysFin arat\u0103 c\u0103, dintre cele peste 5800 de firme care au raportat datele financiare la Registrul Comer\u0163ului \u00een intervalul 2009-2014, cele mai mari afaceri\u00a0\u00een domeniul\u00a0produc\u0163iei\u00a0de medicamente le-a\u00a0\u00eenregistrat\u00a0Terapia SA<\/strong>, de 2,26 miliarde de lei cu un profit net de 461, 3 milioane de lei, iar\u00een domeniul lan\u0163urilor de farmacii de\u00a0Sensiblu<\/strong>\u00a0SRL<\/strong>, de 5,73 miliarde lei, cu un profit de 63,3 milioane de lei.<\/p>\n

\u00cen clasamentul\u00a0produc\u0103torilor\u00a0de medicamente\u00a0\u015fi alte produse medicale\/sanitare, Terapia este urmat\u0103\u00a0de Gedeon Richter Romania SA, Bio\u00a0Eel\u00a0SRL, Inflomed Fluids SRL\u00a0\u015fi Ferrosan SRL. Toate aceste companii au raportat afaceri\u00a0cumulate\u00a0\u00eentre 200\u00a0\u015fi 600 milioane de lei,\u00a0\u015fi profituri\u00a0\u00ee\u00a0ntre 6 si 51 milioane de lei.<\/p>\n

Topul\u00a0farmaci\u015ftilor,\u00a0dominat de\u00a0re\u0163eaua\u00a0Sensiblu, este completat de S.I.E.P.C.O.F.A.R. SA, Help Net Pharma, Farmaceutica Argesfarm\u00a0\u015fi Gedeon Richter Farmacia SA.<\/p>\n

\"top<\/a>Cu o singur\u0103 excep\u0163ie,\u00a0Gedeon Richter, care a raportat pierderi, toate celelalte\u00a0re\u0163ele\u00a0de farmacii au\u00a0ie\u015fit\u00a0pe plus\u00a0\u00een intervalul analizat, cu 13\u00a0p\u00e2n\u0103la 36 milioane de lei.<\/p>\n

„Imaginea de ansamblu a\u00a0pie\u0163ei<\/strong>\u00a0este una de\u00a0cre\u015ftere\u00a0sustenabil\u0103<\/strong>\u00a0„,\u00a0spun\u00a0exper\u0163ii\u00a0KeysFin,\u00a0estim\u00e2nd\u00a0poten\u0163ialul<\/strong>\u00a0de\u00a0cre\u015ftere \u00eentre 15\u00a0\u015fi 30%<\/strong>\u00a0pe termen mediu \u015fi lung. Prognoza include \u00eentreg spectrul de servicii, de la\u00a0produc\u0163ia\u00a0de medicamente, la\u00a0distribu\u0163ie, v\u00e2nzare (farmacii)\u00a0\u015fi\u00a0unit\u0103\u0163i\u00a0de\u00a0asisten\u0163\u0103\u015fi tratament\u00a0(spitale, centre de diagnostic \u015fi clinici private).<\/p>\n

„Dezvoltarea re\u0163elelor private de tratament medical a venit s\u0103 suplineasc\u0103 problemele din sistemul medical de stat. A\u015fa-zisele reforme din ultimii ani, inclusiv introducerea cardului de s\u0103n\u0103tate f\u0103r\u0103 o infrastructur\u0103 bine pus\u0103 la punct, determin\u0103 tot mai mul\u0163i pacien\u0163i s\u0103 se \u00eendrepte c\u0103tre mediul privat”, consider\u0103 cei de la KeysFin.<\/p>\n

„S\u0103\u00a0te tratezi la stat a devenit o\u00a0solu\u0163ie\u00a0doar\u00a0\u00een caz de\u00a0urgen\u0163\u0103\u00a0<\/strong>pentru\u00a0mul\u0163i\u00a0dintre\u00a0rom\u00e2ni, mai ales pentru cei care beneficiaz\u0103\u00a0de\u00a0a<\/strong>\u00a0sigur\u0103rimedicale\u00a0private”, afirm\u0103 ace\u015ftia.<\/p>\n

Potrivit\u00a0anali\u015ftilor,\u00a0\u00een actualele\u00a0condi\u0163ii,\u00a0statul este dator s\u0103\u00a0ia\u00a0c\u00e2teva\u00a0m\u0103suri\u00a0esen\u0163iale\u00a0pentru a echilibra necesara\u00a0balan\u0163\u0103\u00a0dintre serviciile publice\u00a0\u015fi cele private<\/strong>, mai cu seam\u0103\u00a0c\u0103 suntem obliga\u0163i s\u0103 sus\u0163inem serviciile de stat, prin intermediul contribu\u0163iilor CAS pe care le pl\u0103tim lun\u0103 de lun\u0103.<\/p>\n

„\u00cen primul r\u00e2nd, este\u00a0nevoie de\u00a0o administrare mai eficient\u00a0\u0103\u00a0a banilor de la CAS,\u00a0folosindu-se inclusiv expertiza din mediul privat.\u00a0Cardul des\u0103n\u0103tate,\u00a0de exemplu, este un instrument eficace\u00a0\u00een\u00a0m\u0103sura\u00a0\u00een care este\u00a0\u015fi aplicat\u00a0a\u015fa\u00a0cum trebuie.<\/p>\n

Pe de alt\u0103\u00a0parte, este necesar\u0103\u00a0motivarea personalului medical dar \u015fi\u00a0eliminarea leg\u0103turilor dintre medicii de la stat \u015fi firmele private<\/strong>. \u00cen plus, legisla\u0163ia\u00a0ar trebui s\u0103\u00a0limiteze promovarea medicamentelor, „tratamentelor miraculoase”, prin intermediul mass-media<\/strong>\u00a0\u015fi\u00a0s\u0103\u00a0impun\u0103\u00a0un control mai strict al produselor care primesc acceptul de comercializare”, mai spun\u00a0cei de la KeysFin.<\/p>\n

Informa\u0163iile din materialul de mai sus sunt culese din barometrul privind starea business-ului rom\u00e2nesc, un proiect dezvoltat de KeysFin prin analiza datelor financiare de la societ\u0103\u0163ile comerciale \u015fi PFA-urile active din Rom\u00e2nia. Informa\u0163iile prezentate in acest material trebuie privite ca unele orientative, \u0163in\u00e2nd cont de faptul c\u0103 exist\u0103 firme care revin cu corec\u0163ii asupra declara\u0163iilor fiscale.<\/em><\/p>\n

KeysFin ofer\u0103 servicii de business information \u015fi credit risk management dedicate mediului de afaceri, de la rapoarte de credit, monitorizare, analiza competi\u0163iei, la studii \u015fi analize de sector necesare companiilor care doresc s\u0103 dezvolte un business s\u0103n\u0103tos pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n

Keysfin de\u0163ine \u015fi aplica\u0163ia Keysfin Mobile, prin intermediul c\u0103reia utilizatorul poate accesa usor \u015fi rapid informa\u0163ii\u00a0 de contact, situa\u0163ii financiare, indicatori \u015fi informa\u0163ii juridice de la peste un milion de companii \u015fi PFA-uri active din Rom\u00e2nia. Informa\u0163iile pot fi salvate \u015fi vizualizate \u00een format PDF \u015fi trimise via e-mail sau SMS oric\u0103rui contact din agend\u0103.\u00a0Detalii afla\u0163i de pe\u00a0www.Keysfin.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Str\u0103nu\u0163i\u00a0tot timpul,\u00a0e\u015fti\u00a0balonat,\u00a0ai fisuri anale, \u00ee\u0163i miroase ur\u00e2t,\u00a0ai o bacterie, o ciuperc\u0103\u00a0care te\u00a0m\u0103n\u00e2nc\u0103?\u00a0Zilnic suntem\u00a0teoriza\u0163i\u00a0de\u00a0tot felul de reclame agresive, la radio\u00a0\u015fi la tv,\u00a0la\u00a0produse\u00a0\u015fi tratamente medicale „miraculoase” care vin s\u0103\u00a0trateze cele mai\u00a0bizare\u00a0boli din lume.\u00a0\u00cen spatele acestei\u00a0adev\u0103rate\u00a0polu\u0103ri\u00a0media se ascunde o afacere de miliarde, o\u00a0pia\u0163\u0103\u00a0medical\u0103\u00a0care\u00a0cre\u015fte\u00a0ca-n basme\u00a0\u00eentr-o\u00a0Rom\u00e2nie\u00a0mai ipohondr\u0103\u00a0ca\u00a0oric\u00e2nd. Anali\u015ftii\u00a0de la\u00a0agen\u0163ia de business information si credit risk management\u00a0KeysFin au realizat un studiu\u00a0\u00een …<\/p>\n","protected":false},"author":16,"featured_media":4873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane"],"yoast_head":"\nPeste 85,4 miliarde de lei au cheltuit rom\u00e2nii pe medicamente \u015fi tratamentele din farmacii \u00een intervalul 2009-2014 - Revista Urbea Mea - Revista de Alba<\/title>\n<meta name=\"description\" content=\"Str\u0103nu\u0163i\u00a0tot timpul,\u00a0e\u015fti\u00a0balonat,\u00a0ai fisuri anale, \u00ee\u0163i miroase ur\u00e2t,\u00a0ai o bacterie, o ciuperc\u0103\u00a0care te\u00a0m\u0103n\u00e2nc\u0103?\u00a0Zilnic suntem\u00a0teoriza\u0163i\u00a0de\u00a0tot felul de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbeamea.ro\/albaiulia\/peste-854-miliarde-de-lei-au-cheltuit-romanii-pe-medicamente-si-tratamentele-din-farmacii-in-intervalul-2009-2014\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Peste 85,4 miliarde de lei au cheltuit rom\u00e2nii pe medicamente \u015fi tratamentele din farmacii \u00een intervalul 2009-2014 - 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