{"id":5904,"date":"2015-07-02T07:43:22","date_gmt":"2015-07-02T04:43:22","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=5904"},"modified":"2015-07-02T07:44:22","modified_gmt":"2015-07-02T04:44:22","slug":"10-000-de-periute-de-dinti-schimbate-in-6-orase-prin-caravana-rabla-pentru-periuta-ta-2015","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/10-000-de-periute-de-dinti-schimbate-in-6-orase-prin-caravana-rabla-pentru-periuta-ta-2015\/","title":{"rendered":"10.000 de periu\u0163e de din\u0163i schimbate \u00een 6 ora\u015fe, prin Caravana \u201cRabla pentru Periu\u021ba Ta\u201d 2015"},"content":{"rendered":"<p><strong> <a href=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5905\" src=\"http:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate-300x200.jpg\" alt=\"tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate\" width=\"300\" height=\"200\" srcset=\"https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate-300x200.jpg 300w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate-150x100.jpg 150w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate-321x214.jpg 321w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate-140x94.jpg 140w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/07\/tzambeste_romania_rabla_pentru_periuta_ta_periute_uzate.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/strong>Pentru al treilea an la r\u00e2nd, campania Z\u00e2mbe\u0219te Rom\u00e2nia a oferit rom\u00e2nilor, gratuit, periu\u021be de din\u021bi noi \u00een schimbul celor uzate, \u00een cadrul caravanei Rabla pentru Periu\u0163a Ta. \u00cen acest an, caravana a ajuns \u00een 6 ora\u0219e \u0219i a schimbat aproape 10.000 de periu\u021be de din\u021bi uzate cu unele noi, a oferit cupoane de reducere pentru past\u0103 de din\u021bi \u0219i i-a implicat pe cei mici \u00een diverse activit\u0103\u021bi.<\/p>\n<p>Mesajul ac\u021biunii a fost unul foarte simplu, legat de necesitatea schimb\u0103rii periu\u021bei de din\u021bi o dat\u0103 la trei luni. Potrivit celor mai recente studii de pia\u021b\u0103<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, care analizeaz\u0103 obiceiurile de igien\u0103 oral\u0103 de pe parcursul \u00eentregului an 2014 din perspectiva consumului, un rom\u00e2n \u00ee\u0219i schimb\u0103 periu\u021ba de din\u021bi o dat\u0103 la 1,5 ani. \u00cen Europa, 77% dintre germani respect\u0103 aceast\u0103 regul\u0103 \u0219i \u00ee\u0219i schimb\u0103 periu\u021ba cel pu\u021bin o dat\u0103 la 3 luni.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> La nivel rural, rom\u00e2nii \u00ee\u0219i schimb\u0103 \u00een continuare periu\u021ba de din\u021bi numai o dat\u0103 la 10 ani.<\/p>\n<p>De\u0219i cifrele de consum sunt u\u0219or mai optimiste fa\u021b\u0103 de anul anterior, aceste rezultate indic\u0103 \u00een continuare o igien\u0103 oral\u0103 precar\u0103 a popula\u021biei \u015fi apar \u00een contextul \u00een care rom\u00e2nii sunt con\u0219tien\u021bi de importan\u021ba rutinei de igien\u0103 dentar\u0103 diminea\u0163a \u015fi seara, declar\u00e2nd c\u0103 totu\u0219i nu \u00ee\u0219i periaz\u0103 din\u021bii de dou\u0103 ori pe zi.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a><\/p>\n<p>Ora\u0219ele vizitate de caravan\u0103 \u00een acest an au fost Bucure\u0219ti, Constan\u021ba, Gala\u021bi, Timi\u0219oara \u0219i pentru prima dat\u0103 Bac\u0103u \u0219i Alba-Iulia, iar Direc\u021biile de S\u0103n\u0103tate Public\u0103 din jude\u021be, precum \u0219i medici denti\u015fti \u0219i studen\u021bi la stomatologie s-au implicat aceast\u0103 ac\u021biune. \u00cen cei trei ani, Caravana a ajuns \u00een 11 ora\u0219e din toate zonele Rom\u00e2niei.<\/p>\n<p>\u201e<strong>Cele mai \u00eent\u00e2lnite probleme la g\u0103l\u0103\u021beni sunt cele cauzate de o igien\u0103 oral\u0103 defectuoas\u0103. Un periaj incorect sau chiar insuficient poate duce la probleme gingivale, carii, chiar pierderea dintelui, ca s\u0103 nu mai vorbim de efectele imediate cum ar fi respira\u021bia ur\u00e2t mirositoare. Schimbarea periu\u021bei la trei luni de zile ne ajut\u0103 s\u0103 prevenim foarte multe probleme pentru c\u0103 o periu\u021b\u0103 veche are foarte mul\u021bi microbi aduna\u021bi, iar perii toci\u021bi afecteaz\u0103 smal\u021bul<\/strong>\u201d, a declarat un medic dentist.<\/p>\n<p>Ac\u021biunile campaniei Z\u00e2mbe\u015fte Rom\u00e2nia nu se opresc aici. Pe tot parcursul anului, activit\u0103\u021bi de educare cu privire la igiena oral\u0103 se desf\u0103\u0219oar\u0103 \u0219i \u00een mediul rural. Spre exemplu, pe tot parcursul lunii iunie 2015, \u00een cadrul unui parteneriat cu Salva\u021bi Copiii, 1% din valoarea v\u00e2nz\u0103rilor tuturor produselor Aquafresh<sup>\u00ae<\/sup>, Sensodyne<sup>\u00ae<\/sup> \u0219i Parodontax<sup>\u00ae<\/sup> vor fi investite \u00een tratamente stomatologice gratuite \u0219i \u00eembun\u0103t\u0103\u021birea s\u0103n\u0103t\u0103\u021bii orale a copiilor din trei comune s\u0103race din Moldova: Ciprian Porumbescu din jude\u021bul Suceava, V\u00e2n\u0103tori Neam\u021b, jude\u021bul Neam\u021b \u0219i Mironeasa, Ia\u0219i.<\/p>\n<p>\u00cen toamn\u0103, Z\u00e2mbe\u0219te Rom\u00e2nia va continua proiectul pilot implementat anul trecut, de a \u021bine lec\u021bii pentru s\u0103n\u0103tate oral\u0103 \u00een bibliotecile publice din mediul rural. Anul trecut, cursurile s-au \u021binut \u00een 30 de localit\u0103\u021bi din 9 jude\u021be, unde medici denti\u015fti au prezentat regulile de igien\u0103 oral\u0103 \u00een fa\u0163a a peste 3000 de p\u0103rin\u021bi \u0219i copii.<\/p>\n<p>\u201e<strong>Ne bucur\u0103m c\u0103 a\u021bi ajuns \u0219i \u00een Bac\u0103u, \u00een sf\u00e2r\u0219it. Avem nevoie de activit\u0103\u021bi de acest gen \u00een ora\u0219 pentru c\u0103 a\u0219a afl\u0103 oamenii \u00eentr-un mediu mai relaxat despre cum s\u0103 \u00ee\u0219i \u00eengrijeasc\u0103 dantura. Nu toat\u0103 lumea are resursele financiare necesare s\u0103 mearg\u0103 la medicul dentist sau nu au de unde s\u0103 se informeze. A\u0219a, la cort, am \u0219i primit produse \u0219i am stat de vorb\u0103 cu medicul dentist direct<\/strong>\u201d, a declarat un vizitator din Bac\u0103u.<\/p>\n<p>De asemenea, \u00een cadrul campaniei, rom\u00e2nii au la dispozi\u021bie aproximativ 1.400 de cabinete stomatologice \u00een toat\u0103 \u0163ara, care ofer\u0103 consulta\u0163ii sau detartraje gratuite p\u00e2n\u0103 la finalul anului. Oamenii pot g\u0103si cabinetul stomatologic cel mai apropiat de casele lor, \u00een lista disponibil\u0103 pe <a href=\"http:\/\/www.zambesteromania.ro\">www.zambesteromania.ro<\/a>.<u><\/u><\/p>\n<p>Campania Z\u00e2mbe\u0219te Rom\u00e2nia a fost dezvoltat\u0103 \u00een 2012 de GSK Consumer Healthcare, sus\u021binut\u0103 prin brandurile sale Aquafresh<sup>\u00ae<\/sup>, Sensodyne<sup>\u00ae<\/sup>, Parodontax<sup>\u00ae<\/sup> \u0219i Corega<sup>\u00ae<\/sup>, cu ajutorul speciali\u0219tilor \u00een igiena oral\u0103, pentru a facilita accesul la educa\u021bie \u015fi la preven\u0163ie, \u00een vederea \u00eembun\u0103t\u0103\u0163irii st\u0103rii de s\u0103n\u0103tate oral\u0103 \u00een r\u00e2ndul popula\u021biei din Rom\u00e2nia. Proiectul face parte din Platforma European\u0103 pentru o S\u0103n\u0103tate Oral\u0103 mai Bun\u0103 (BOHEP), ampl\u0103 ini\u021biativ\u0103 european\u0103 lansat\u0103 \u00een 2012. Mai multe informa\u021bii, sfaturi privind s\u0103n\u0103tatea oral\u0103 \u0219i harta cabinetelor medicilor denti\u0219ti disponibile pentru consulta\u021bii gratuite sunt disponibile pe platforma online <a href=\"http:\/\/www.zambesteromania.ro\">www.zambesteromania.ro<\/a> \u0219i pe pagina <a href=\"http:\/\/www.facebook.com\/zambesteromania\">www.facebook.com\/zambesteromania<\/a>.<\/p>\n<p>GSK\u00a0&#8211;\u00a0una dintre cele mai mari companii farmaceutice din lume, al c\u0103rei portofoliu are la baz\u0103 o substan\u0163ial\u0103 activitate de cercetare \u015fi dezvoltare. GSK se dedic\u0103 \u00eembun\u0103t\u0103\u0163irii calit\u0103\u0163ii vie\u0163ii oamenilor, ajut\u00e2ndu-i s\u0103 realizeze mai multe, s\u0103 se simt\u0103 mai bine \u015fi s\u0103 tr\u0103iasc\u0103 mai mult. \u00cen Rom\u00e2nia, obiectivul nostru este ca, prin tot ceea ce facem, s\u0103 contribuim la cre\u015fterea speran\u0163ei de via\u0163a a rom\u00e2nilor \u015fi a calit\u0103\u0163ii vie\u0163ii acestora.<\/p>\n<p>GSK Consumer Healthcare\u00a0creeaz\u0103 prima \u0219i cea mai performant\u0103 companie de Fast Moving Consumer Healthcare, la baza c\u0103reia stau \u0219tiin\u021ba \u0219i valorile. Compania activeaz\u0103 \u00een peste 100 de pie\u021be din \u00eentreaga lume \u0219i vinde peste 2 miliarde de produse pe an. \u00cen Rom\u00e2nia, GSK Consumer Healthcare face parte din grupul de companii GSK, cu o tradi\u021bie\u00a0 puternic\u0103 pe pia\u021ba local\u0103, de peste 25 de ani. Portofoliul s\u0103u include m\u0103rci bine cunoscute precum ParaSinus<sup>\u00ae<\/sup>, Aquafresh<sup>\u00ae<\/sup>, Sensodyne<sup>\u00ae<\/sup>, Parodontax<sup>\u00ae<\/sup>, Panadol<sup>\u00ae<\/sup>, Voltaren<sup>\u00ae<\/sup> \u015fi Theraflu<sup>\u00ae<\/sup>. Compania este un ambasador al igienei orale \u0219i ini\u021biatorul proiectului educa\u021bional Z\u00e2mbe\u0219te Rom\u00e2nia, care are ca scop atragerea aten\u021biei asupra importan\u021bei preven\u021biei \u0219i igienei orale \u00een Rom\u00e2nia, prin implementarea de ac\u021biuni pe termen scurt \u0219i lung.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Studiu realizat de Nielsen, \u00een perioada ianuarie \u2013 decembrie 2014, Rom\u00e2nia<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Studiu IPSOS \u2013 Europa, iulie 2012, efectuat pe 3.504 responden\u021bi din 7 \u021b\u0103ri europene<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Studiul Millward Brown- 2014<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru al treilea an la r\u00e2nd, campania Z\u00e2mbe\u0219te Rom\u00e2nia a oferit rom\u00e2nilor, gratuit, periu\u021be de din\u021bi noi \u00een schimbul celor uzate, \u00een cadrul caravanei Rabla pentru Periu\u0163a Ta. \u00cen acest an, caravana a ajuns \u00een 6 ora\u0219e \u0219i a schimbat aproape 10.000 de periu\u021be de din\u021bi uzate cu unele noi, a oferit cupoane de reducere &hellip;<\/p>\n","protected":false},"author":16,"featured_media":5905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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