{"id":6902,"date":"2015-08-22T11:44:57","date_gmt":"2015-08-22T08:44:57","guid":{"rendered":"http:\/\/urbeamea.ro\/albaiulia\/?p=6902"},"modified":"2016-01-18T19:32:48","modified_gmt":"2016-01-18T17:32:48","slug":"coca-cola-vs-pepsi-cine-i-racoreste-cel-mai-tare-pe-romani","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/coca-cola-vs-pepsi-cine-i-racoreste-cel-mai-tare-pe-romani\/","title":{"rendered":"Coca Cola vs. Pepsi. Cine-i r\u0103core\u015fte cel mai tare pe rom\u00e2ni"},"content":{"rendered":"

\"cocavspepsi23\"<\/a>V\u0103 mai aduce\u0163i aminte de Brifcor, de Cico, oranjad\u0103 \u015fi siropurile cu sifon de pe vremuri? Sucurile cu care rom\u00e2nii se r\u0103coreau acum 20 de ani au disp\u0103rut din magazine, fiind \u00eenlocuite de Coca Cola, Pepsi, Fanta, Sprite etc. Potrivit unui studiu efectuat de KeysFin, chiar dac\u0103 Pepsi are o tradi\u0163ie mai \u00eendelungat\u0103 \u00een Rom\u00e2nia, fiind considerat\u0103 pe vremea lui Ceau\u015fescu drept \u2018s\u0103rutul Occidentului\u201d, Coca Cola a reu\u015fit s\u0103 o dep\u0103\u015feasc\u0103 \u00een preferin\u0163ele rom\u00e2nilor, reu\u015find s\u0103 acapareze mai mult de jum\u0103tate din pia\u0163\u0103.<\/p>\n

O analiz\u0103 privind rezultatele financiare ale principalilor juc\u0103tori din pia\u0163a b\u0103uturilor r\u0103coritoare arat\u0103 c\u0103, \u00een ciuda crizei economice, rom\u00e2nii nu au renun\u0163at \u00een ultimii ani s\u0103-\u015fi \u201c\u00eendulceasc\u0103\u201d via\u0163a.<\/p>\n

Dovad\u0103 c\u0103 pia\u0163a b\u0103uturilor r\u0103coritoare a crescut de la 4,81 miliarde lei \u00een 2010 la 5,04 miliarde lei \u00een 2014, ultimul an calendaristic pentru care exist\u0103 cifre oficiale. Singurul an \u00een care produc\u0103torii au \u00eenregistrat un recul a fost 2011, c\u00e2nd afacerile din acest sector au sc\u0103zut puternic, cu aproape 2 miliarde de lei, la 3,16 miliarde lei.<\/p>\n

\"Capture<\/a>Cel mai important juc\u0103tor din Rom\u00e2nia, \u00een acest sector, a fost, \u00een to\u0163i ace\u015fti ani, Coca-Cola HBC Rom\u00e2nia SRL, produc\u0103torul m\u0103rcilor Coca-Cola, Fanta, Sprite, Dorna, Dorna Izvorul Alb, Poiana Negri \u015fi Nestea.<\/p>\n

Afacerile companiei au crescut de la 1,75 miliarde lei \u00een 2010 la 1.83 miliarde lei \u00een 2014, v\u00e2nz\u0103rile Coca Cola reprezent\u00e2nd mai mult de 70% din pia\u0163\u0103. Coca Cola HBC Rom\u00e2nia este \u015fi cea mai profitabil\u0103 firm\u0103 din domeniu, reu\u015find \u00een 2014 un profit de 102 milioane lei, \u00een cre\u015ftere cu aproape 20 mil. lei fa\u0163\u0103 de anul 2013, \u00eens\u0103 \u00een sc\u0103dere cu aproape 80 milioane lei fa\u0163\u0103 de rezultatul din 2010.<\/p>\n

Pe locul secund \u00een clasamentul celor mai importan\u0163i juc\u0103tori din pia\u0163a b\u0103uturilor r\u0103coritoare s-a situat \u00een ultimii cinci ani \u00eembuteliatorul m\u0103rcilor Pepsi, 7UP, Prigat, Lipton, Mountain Drew, Quadrant Amroq Beverages SRL, firm\u0103 preluat\u0103 de PepsiCo, cu afaceri ce s-au men\u0163inut relativ stabile \u00een ultimii cinci ani, \u00een jurul nivelului de 600 milioane lei.<\/p>\n

Podiumul este completat de Romaqua Group SA, compania care produce, printre altele, apele minerale Borsec, Aquatique \u015fi St\u00e2nceni, al\u0103turi de sucurile Giusto \u015fi Quick Cola.<\/p>\n

Business-ul companiei a evoluat de la 550 milioane lei \u00een 2010 la 560 de milioane lei \u00een 2014, cu un record de afaceri \u00een 2012, anul \u00een care a dep\u0103\u015fit pentru prima dat\u0103 bariera de 600 milioane lei, apropiindu-se de nivelul celor de la Quadrant Amroq Beverages SRL.<\/p>\n

Top 10 \u2013 cei mai importan\u0163i juc\u0103tori din pia\u0163a b\u0103uturilor r\u0103coritoare este completat de Tymbark Maspex Rom\u00e2nia SRL, European Drinks, Rio Bucovina SRL, La F\u00e2nt\u00e2na SRL, Euroavipo SA, Perla Harghitei SA \u015fi Rieni Drinks SRL, cu afaceri cumulate ce au dep\u0103\u015fit 8,7 miliarde lei \u00een 2014.<\/p>\n

\u201cPia\u0163a b\u0103uturilor r\u0103coritoare a reu\u015fit s\u0103 \u00ee\u015fi revin\u0103 \u00een ultimii ani dup\u0103 \u015focul din 2011. A fost anul \u00een care, pe fondul cre\u015fterii TVA \u015fi sc\u0103derii puterii de cump\u0103rare, rom\u00e2nii \u015fi-au temperat cump\u0103r\u0103turile, fapt relevat \u00een mai toate statisticile ce \u0163in de consum<\/strong>\u201d, afirm\u0103 anali\u015ftii de la KeysFin.<\/p>\n

Evolu\u0163ia afacerilor din sector mai arat\u0103 un fapt interesant. \u201cCine a investit masiv \u00een promovare \u00een ace\u015fti ani a reu\u015fit s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri, iar cel mai relevant exemplu \u00eel constituie Coca Cola<\/strong>\u201d, afirm\u0103 anali\u015ftii KeysFin.<\/p>\n

\u201cUn business construit pe coordonate publicitare extrem de solide care a reu\u015fit s\u0103 se \u00eempun\u0103 \u00eentr-o pia\u0163\u0103 \u00een care oferta este foarte diversificat\u0103. Spoturile radio \u015fi TV, campaniile de promovare indoor \u015fi outdoor, asocierea cu diverse evenimente, practic prezen\u0163a activ\u0103 \u00een toate mediile sociale au impus Coca Cola drept principala b\u0103utur\u0103 r\u0103coritoare din Rom\u00e2nia<\/strong>\u201d, au mai spus ace\u015ftia.<\/p>\n

\u201cO demonstra\u0163ie de marketing care a dovedit, dac\u0103 mai era nevoie, c\u0103 publicitatea este esen\u0163ial\u0103 \u00eentr-o pia\u0163\u0103 \u00een care comportamentul de consum \u0163ine \u00een mare parte de impuls<\/strong>\u2019, afirm\u0103 cei de la Keysfin.<\/p>\n

Cu zah\u0103r sau light? Se uit\u0103 rom\u00e2nii la ce consum\u0103?<\/em><\/p>\n

\"Capture<\/a>Comportamentul de consum al rom\u00e2nilor \u00een privin\u0163a b\u0103uturilor r\u0103coritoare \u0163ine \u00een primul r\u00e2nd de tradi\u0163ie \u015fi mai pu\u0163in de alte coordonate, cu ar fi con\u0163inutul caloric.<\/p>\n

Faptul c\u0103 Coca Cola este cea mai v\u00e2ndut\u0103 b\u0103utur\u0103 r\u0103coritoare de la noi dovede\u015fte c\u0103 pentru consumatorii rom\u00e2ni este esen\u0163ial \u00een primul r\u00e2nd gustul \u015fi prea pu\u0163in cantitatea de zah\u0103r pe care o ingereaz\u0103 cu aceast\u0103 ocazie.<\/p>\n

\u201cEste \u015fi motivul pentru care Coca Cola dar \u015fi celelalte companii, precum PepsiCo, insist\u0103 pe asocierea consumului de b\u0103uturi r\u0103coritoare cu tradi\u0163ia. S\u0103 bei o cola la mas\u0103, la teras\u0103, \u00een diverse medii sociale este sugerat\u0103 ca un exerci\u0163iu social asociat cu comunicarea, cu rela\u0163iile interumane<\/strong>\u201d, afirm\u0103 cei de la KeysFin.<\/p>\n

Abia \u00een ultimii ani, juc\u0103torii din pia\u0163\u0103 au \u00eenceput, timid, s\u0103 promoveze trendul healthy, asociat unor b\u0103uturi r\u0103coritoare cu con\u0163inut caloric redus, light, din ingridiente naturale.<\/p>\n

\u201cComportamentul de consum al rom\u00e2nilor legat de b\u0103uturile r\u0103coritoare este unul bine definit din acest punct de vedere. Dac\u0103 \u00een privin\u0163a produselor alimentare, rom\u00e2nii sunt tot mai aten\u0163i la calitatea \u015fi con\u0163inutul caloric al acestora, \u00een privin\u0163a b\u0103uturilor r\u0103coritoare dar \u015fi \u00een pia\u0163a berii, comportamentul este \u00eenc\u0103 unul rigid, comparativ cu ceea ce se \u00eent\u00e2mpl\u0103 \u00een Occident<\/strong>\u2019, mai comenteaz\u0103 ace\u015ftia.<\/p>\n

Din evolu\u0163ia datelor financiare, rezult\u0103 \u00eens\u0103 un trend care \u00eencepe s\u0103 se contureze tot mai puternic.<\/em><\/p>\n

\"Capture<\/a>Produc\u0103torii de ape minerale, sucuri naturale \u015fi distribuitorii de ap\u0103 \u00eembuteliat\u0103 prind tot mai mult teren, dovad\u0103 evolu\u0163ia Romaqua Group (Borsec), Tymbark Maspex Rom\u00e2nia SRL (sucurile Tymbark) \u015fi La F\u00e2nt\u00e2na (distribuitor de ap\u0103 plat\u0103 \u00eembuteliat\u0103), companii care au reu\u015fit rezultate \u00een cre\u015ftere \u00een ultimii ani.<\/p>\n

\u201c2015, cel mai secetos din ultimii 30 de ani, se anun\u0163\u0103 a fi cel mai profitabil pentru produc\u0103torii de b\u0103uturi r\u0103coritoare<\/strong>\u201d, afirm\u0103 anali\u015ftii de la KeysFin, care consider\u0103 c\u0103 pia\u0163a va \u00eenregistra un avans sensibil, \u00eentre 15-25%, influen\u0163at\u0103 \u00een mod semnificativ de reducerea TVA.<\/p>\n

\u201cCombina\u0163ia secet\u0103-pre\u0163uri reduse se dovede\u015fte a fi foarte profitabil\u0103 \u00een 2015, din datele pe care le avem din pia\u0163\u0103.Avem semnale c\u0103 exist\u0103 produc\u0103tori ale c\u0103ror cifre de afaceri au crescut \u00een aceast\u0103 var\u0103 cu peste 25%, sezonul estival 2015 fiind cel mai bun din ultimii cinci ani. Datele oficiale vor confirma, cu siguran\u0163\u0103, acest lucru<\/strong>\u201d, au mai spus anali\u015ftii KeysFin.<\/p>\n

Informa\u0163iile din materialul de mai sus sunt culese din barometrul privind starea business-ului rom\u00e2nesc, un proiect dezvoltat de KeysFin prin analiza datelor financiare de la societ\u0103\u0163ile comerciale \u015fi PFA-urile active din Rom\u00e2nia, comunicate la Ministerul Finan\u0163elor.<\/em><\/p>\n

KeysFin ofer\u0103 servicii de business information \u015fi credit management dedicate mediului de afaceri, de la rapoarte de credit, monitorizare, analiza competi\u0163iei, la studii \u015fi analize de sector necesare companiilor care doresc s\u0103 dezvolte un business s\u0103n\u0103tos pe pia\u0163a rom\u00e2neasc\u0103. Detalii afla\u0163i de pe www.keysfin.com.<\/p>\n

KeysFin de\u0163ine \u015fi aplica\u0163ia KeysFin Mobile, prin intermediul c\u0103reia utilizatorul poate accesa usor \u015fi rapid informa\u0163ii de contact, situa\u0163ii financiare, indicatori \u015fi informa\u0163ii juridice de la peste un milion de companii \u015fi PFA-uri active din Rom\u00e2nia. Informa\u0163iile pot fi salvate \u015fi vizualizate \u00een format PDF \u015fi trimise via e-mail sau SMS oric\u0103rui contact din agend\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0103 mai aduce\u0163i aminte de Brifcor, de Cico, oranjad\u0103 \u015fi siropurile cu sifon de pe vremuri? Sucurile cu care rom\u00e2nii se r\u0103coreau acum 20 de ani au disp\u0103rut din magazine, fiind \u00eenlocuite de Coca Cola, Pepsi, Fanta, Sprite etc. Potrivit unui studiu efectuat de KeysFin, chiar dac\u0103 Pepsi are o tradi\u0163ie mai \u00eendelungat\u0103 \u00een Rom\u00e2nia, …<\/p>\n","protected":false},"author":16,"featured_media":6903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2034],"tags":[],"class_list":["post-6902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"\nCoca Cola vs. Pepsi. Cine-i r\u0103core\u015fte cel mai tare pe rom\u00e2ni - Revista Urbea Mea - Revista de Alba<\/title>\n<meta name=\"description\" content=\"V\u0103 mai aduce\u0163i aminte de Brifcor, de Cico, oranjad\u0103 \u015fi siropurile cu sifon de pe vremuri? Sucurile cu care rom\u00e2nii se r\u0103coreau acum 20 de ani au disp\u0103rut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbeamea.ro\/albaiulia\/coca-cola-vs-pepsi-cine-i-racoreste-cel-mai-tare-pe-romani\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Coca Cola vs. Pepsi. Cine-i r\u0103core\u015fte cel mai tare pe rom\u00e2ni - Revista Urbea Mea - Revista de Alba\" \/>\n<meta name=\"twitter:description\" content=\"V\u0103 mai aduce\u0163i aminte de Brifcor, de Cico, oranjad\u0103 \u015fi siropurile cu sifon de pe vremuri? Sucurile cu care rom\u00e2nii se r\u0103coreau acum 20 de ani au disp\u0103rut\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2015\/08\/cocavspepsi23.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@urbeameaweb\" \/>\n<meta name=\"twitter:site\" content=\"@urbeameaweb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/urbeamea.ro\\\/albaiulia\\\/coca-cola-vs-pepsi-cine-i-racoreste-cel-mai-tare-pe-romani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/urbeamea.ro\\\/albaiulia\\\/coca-cola-vs-pepsi-cine-i-racoreste-cel-mai-tare-pe-romani\\\/\"},\"author\":{\"name\":\"Redac\u021bia UrbeaMea\",\"@id\":\"https:\\\/\\\/urbeamea.ro\\\/albaiulia\\\/#\\\/schema\\\/person\\\/272ae98052f8ee8980f59848df070247\"},\"headline\":\"Coca Cola vs. Pepsi. 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