{"id":91741,"date":"2020-08-11T14:05:23","date_gmt":"2020-08-11T11:05:23","guid":{"rendered":"https:\/\/urbeamea.ro\/albaiulia\/?p=91741"},"modified":"2020-08-11T14:18:33","modified_gmt":"2020-08-11T11:18:33","slug":"ce-sa-caut-eu-o-afacere-din-alba-pe-internet","status":"publish","type":"post","link":"https:\/\/urbeamea.ro\/albaiulia\/ce-sa-caut-eu-o-afacere-din-alba-pe-internet\/","title":{"rendered":"Ce s\u0103 caut eu, o afacere din Alba, pe internet?"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Suntem foarte sceptici oric\u00e2nd vine cineva s\u0103 ne spun\u0103 c\u0103 avem nevoie de promovare, c\u0103 avem nevoie de fel de fel de mecanisme pentru a ajunge la clien\u021bii no\u0219tri poten\u021biali \u0219i pentru a ne fideliza clien\u021bii actuali. Cu at\u00e2t mai mult atunci c\u00e2nd noi avem o afacere local\u0103, care se adreseaz\u0103 doar persoanelor dintr-o anumit\u0103 localitate, sau a\u0219a credem noi, c\u0103 e suficient s\u0103 avem un renume la nivel local.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Rom\u00e2nia, ideea c\u0103 dac\u0103 \u00ee\u021bi faci bine treaba \u0219i dac\u0103 te extinzi pe c\u00e2t mai multe domenii, \u00een func\u021bie de nevoile de moment, a devenit aproape o regul\u0103 \u0219i s-a perpetuat din anii 90 p\u00e2n\u0103 \u00een zilele noastre. Este unul dintre cele mai negre g\u00e2nduri ale unui antreprenor conservator c\u0103 va fi nevoie vreodat\u0103 s\u0103 apeleze la servicii de publicitate \u0219i marketing conven\u021bional. Nici nu mai vorbim de cele actuale, care se bazeaz\u0103, \u00een mare parte, pe internet \u0219i se folosesc din plin de acesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iar dac\u0103 avem o afacere local\u0103, care se adreseaz\u0103 cet\u0103\u021benilor din Alba Iulia sau din jude\u021bul Alba, nici prin ruptul capului nu ne trece s\u0103 ne facem un site \u0219i s\u0103 ne apuc\u0103m s\u0103 \u00eel promov\u0103m \u0219i pe acesta. P\u0103i ce? Nu e suficient c\u0103 l-am f\u0103cut? Nu e suficient c\u0103 exist\u0103 acolo pe internet un site? Cine vrea s\u0103 m\u0103 g\u0103seasc\u0103 poate s\u0103 o fac\u0103. Doar toat\u0103 ziua se plimb\u0103 lumea pe internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea sunt cele mai frecvente \u00eentreb\u0103ri \u0219i r\u0103spunsuri pe care le auzim de la persoanele care de\u021bin afaceri \u00een Alba, dar numai de la cei care nu folosesc internetul (dac\u0103 mai exist\u0103 astfel de persoane \u00een ziua de azi) sau cei care nu \u00ee\u0219i dau seama cum func\u021bioneaz\u0103 internetul \u0219i cum se pot folosi de acesta. Mul\u021bi nici nu vor s\u0103 \u00een\u021beleag\u0103, pentru ei, internetul av\u00e2nd doar valen\u021be na\u021bionale \u0219i interna\u021bionale. Ei nu \u0219i-au dat \u00eenc\u0103 seama c\u0103, atunci c\u00e2nd fac o c\u0103utare pe Google sau pe orice alt motor de c\u0103utare, primele rezultate care le apar sunt cele din vecin\u0103tatea lor, dintre cele care sunt cele mai relevante pentru ceea ce caut\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2020\/08\/whitepress2.jpg\" alt=\"\" class=\"wp-image-91742\" srcset=\"https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2020\/08\/whitepress2.jpg 1280w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2020\/08\/whitepress2-640x360.jpg 640w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2020\/08\/whitepress2-150x84.jpg 150w, https:\/\/urbeamea.ro\/albaiulia\/wp-content\/uploads\/2020\/08\/whitepress2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen urma nenum\u0103ratelor schimb\u0103ri de algoritm pe care le sufer\u0103 motoarele de c\u0103utare precum Google, acestea au ajuns la concluzia c\u0103 cele mai importante aspecte ale rezultatelor afi\u0219ate pentru cei care caut\u0103 sunt, \u00een aceast\u0103 ordine:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relevan\u021ba pentru c\u0103utarea f\u0103cut\u0103<\/strong><\/li><li><strong>Localizarea fa\u021b\u0103 de loca\u021bia celui care face c\u0103utarea<\/strong><\/li><li><strong>Cantitatea de con\u021binut legat de c\u0103utarea f\u0103cut\u0103<\/strong><\/li><li><strong>Num\u0103rul de acces\u0103ri (traficul)<\/strong><\/li><li><strong>Preferin\u021bele anterioare ale celui care face c\u0103utarea<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, printre cele mai importante aspecte ale unui rezultat afi\u0219at, este <strong>localizarea<\/strong>. Acum, dac\u0103 lu\u0103m \u00een considerare faptul c\u0103 \u00een jude\u021bul Alba sunt peste 300.000 de cet\u0103\u021beni care \u00ee\u0219i petrec majoritatea timpului pe internet, c\u0103ut\u00e2nd fel de fel de informa\u021bii, de servicii sau de produse, mai este irelevant pentru tine, o afacere local\u0103, s\u0103 te afli pe internet? Iar \u021bin\u00e2nd cont de num\u0103rul de competitori pe care \u00eei ai la nivel local, mai este irelevant pentru tine s\u0103 investe\u0219ti \u00een marketing online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103 spunem noi. Nu mai este irelevant pentru nimeni s\u0103 aib\u0103 o prezen\u021b\u0103 puternic\u0103 pe internet. \u00cen special \u00een perioade de criz\u0103, ca acestea, c\u00e2nd toate afacerile trebuie s\u0103 se reinventeze pentru a rezista pe pia\u021b\u0103 \u0219i trebuie s\u0103 fie acolo unde sunt clien\u021bii lor, \u00een casa lor, prin intermediul internetului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iar promovarea pe internet are aspecte comune cu cea din mediul fizic, dar se adapteaz\u0103 la limit\u0103rile internetului. Iar pentru afacerile locale, dac\u0103 p\u00e2n\u0103 acum d\u0103deau anun\u021buri \u00een ziarele locale, acum vor apela la publica\u021bii online locale, adic\u0103 adresate cititorilor din Alba, \u00een acest caz. Iar pentru a face acest lucru, exist\u0103 platforme specializate, care \u00ee\u021bi pun la dispozi\u021bie at\u00e2t o list\u0103 cu publica\u021biile locale dispuse s\u0103 publice articole publicitare, informative \u0219i educative din partea ta, c\u00e2t \u0219i servicii de redactare a acestor articole, cum este <a href=\"https:\/\/www.whitepress.ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhitePress<\/a>, care a pus la un loc peste 1000 de publica\u021bii din Rom\u00e2nia care s\u0103 ne ajute pe to\u021bi s\u0103 ne adres\u0103m at\u00e2t la nivel na\u021bional, c\u00e2t \u0219i la nivel local, \u00een func\u021bie de necesit\u0103\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acum nimic nu mai este imposibil. Totul este posibil. Iar dac\u0103 afacerea ta este important\u0103 pentru tine, vei \u00een\u021belege c\u0103 acest mecanism de promovare este mult mai mult dec\u00e2t un simplu moft. Este un mod de a te men\u021bine pe pia\u021b\u0103 \u0219i de a-\u021bi duce afacerea la urm\u0103torul nivel. Este o necesitate.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suntem foarte sceptici oric\u00e2nd vine cineva s\u0103 ne spun\u0103 c\u0103 avem nevoie de promovare, c\u0103 avem nevoie de fel de fel de mecanisme pentru a ajunge la clien\u021bii no\u0219tri poten\u021biali \u0219i pentru a ne fideliza clien\u021bii actuali. Cu at\u00e2t mai mult atunci c\u00e2nd noi avem o afacere local\u0103, care se adreseaz\u0103 doar persoanelor dintr-o anumit\u0103 &hellip;<\/p>\n","protected":false},"author":5,"featured_media":91744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[21338,21337],"class_list":["post-91741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-urbane","tag-advertoriale","tag-whitepress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce s\u0103 caut eu, o afacere din Alba, pe internet? - Revista Urbea Mea - Revista de Alba<\/title>\n<meta name=\"description\" content=\"Suntem foarte sceptici oric\u00e2nd vine cineva s\u0103 ne spun\u0103 c\u0103 avem nevoie de promovare, c\u0103 avem nevoie de fel de fel de mecanisme pentru a ajunge la clien\u021bii\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbeamea.ro\/albaiulia\/ce-sa-caut-eu-o-afacere-din-alba-pe-internet\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ce s\u0103 caut eu, o afacere din Alba, pe internet? 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